Customer Data pricing
Unlock the potential of your engineering, marketing, and product teams with our customer data platform. Discover pricing options and learn more from Twilio Segment.
Connections
Customer Data Pipeline
Connections is a Customer Data Pipeline for collecting first-party data and activating it across 550+ destinations, including email, messaging, and data warehouses for a unified customer view.
What your teams can do:
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Collect and unify real-time events with customer data in the warehouse
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Send customer data to 700+ apps
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Govern data for quality and compliance
Connections + Unify + Engage
Customer Data Platform
Create unified profiles, build advanced audiences, orchestrate personalized journeys in real-time, and enhance every experience with data from your warehouse.
What your teams can do:
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Unify events and warehouse data into governed, identity‑resolved profiles
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Build AI‑powered audiences from a complete customer view
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Activate profiles across tools to power journeys and campaigns
Not seeing an option that matches your needs?
Our sales team is happy to chat with you to understand your use case and explore alternative options
Join the 25,000+ companies using the Twilio Segment platform
Complete Customer Data Platform
Start anywhere and activate everywhere, including their data warehouse, to get the most out of their current tech stack.
Real-time behavioral events
Support real-time use cases by capturing events from native sources, build audiences, and orchestrate personalized journeys across 700+ destinations.
Warehouse data
Leverage data already stored in the warehouse to enrich unified profiles, and build complex audiences to precisely target customers with personalized communications.
Artificial Intelligence
Twilio Segment makes it easier than ever to understand, predict, and generate 1:1 customer engagement in real time and at scale.
Key Functionalities
Extend your functionality with modular add-ons that tighten data quality, enrich profiles from your warehouse, and power AI-driven recommendations and predictions—so teams can build smarter audiences and orchestrate more personalized journeys.
Add-on
Protocols
Take control of data quality with intuitive data cleaning features and real-time validation built for enterprise scale.
Included in Customer Data Platform
AI recommendations
Build more targeted audiences based on AI-powered product recommendations and traits designed to drive conversions. Add-on for Customer Data Pipeline.
Included in Customer Data Platform
Audiences & profile enrichment
Enhance every customer experience with profile, audience, and event data from the warehouse. Add-on for Customer Data Pipeline.
Included in Customer Data Platform
AI predictions
Create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences. Add-on for Customer Data Pipeline.
Compare plans
Collect and send data anywhere
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Collect and send data anywhere |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Sources |
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Destinations |
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Functions |
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Reverse ETL |
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Developer Tools |
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Public API |
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Protocols |
Add-on |
Add-on |
Complete view of your customer
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Complete view of your customer |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Identity resolution |
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Profile API |
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Profile Sync |
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Profile Explorer UI |
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Traits |
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Predictive traits |
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Recommendation Traits |
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Build personalized experiences
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Build personalized experiences |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Audiences |
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Generative Audiences |
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Recommendation Audiences |
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Predictive Audiences |
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Journeys |
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Usage and billing
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Usage and billing |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Monthly tracked users |
Custom volume |
Custom volume |
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Throughput Limit |
Custom |
Custom |
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Seats |
Unlimited |
Unlimited |
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Payment method |
Invoice |
Invoice |
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Contract length |
Unlimited |
Unlimited |
Support
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Support |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Email/Web support |
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On-demand videos and documentation |
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Dedicated Support |
Available |
Available |
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Customer Success Manager |
Available |
Available |
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Advisory Services or Professional Services |
Add-on |
Add-on |
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Uptime SLA |
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Security
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Security |
Customer Data Pipeline (Business) |
Customer Data Platform |
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Included products |
Connections |
Connections, Unify, and Engage |
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Account security |
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Multi-factor authentication |
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Single Sign-on |
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Granular roles and user permissions |
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Certifications |
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HIPAA-eligibility |
Available |
Available |
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Regional Segment (EU or US) |
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Get a custom price quote
Customer Data Platform plans are designed to help your business achieve its customer activation use cases. Contact us for plan and add-on pricing.
Frequently asked questions
The Customer Data Pipeline collects first-party data and sends it to 700+ destinations. The Customer Data Platform bundles Connections with Unify and Engage, adding identity-resolved profiles, AI-powered audiences, and journey orchestration. The Pipeline moves your data, while the Platform turns it into personalized experiences.
Match the plan to what you're trying to do:
Customer Data Pipeline: Collect, govern, and route data to your tools and warehouse.
Customer Data Platform: Everything in the Pipeline, plus unified profiles, audience building, real-time journeys, and predictive AI.
Start with the Pipeline if you need to get clean data flowing, and move to the Platform when you're ready to activate it.
No. The Customer Data Platform already includes Connections. When you buy the CDP plan, you get Connections, Unify, and Engage together. You'd only buy Connections on its own if the Customer Data Pipeline covers everything your team needs today.
Both plans are priced based on monthly tracked users (MTUs) — the number of users you actively collect data on each month — so cost scales with real reach, not seat count. Connections offers a range of plans, starting with the free trial and moving up to the Business-tier and CDP plans that use custom volume pricing. Contact sales for a custom quote.
It depends on the plan. AI predictions, recommendations, and generative audiences come included in a Customer Data Platform plan. With a Customer Data Pipeline plan, they're add-ons (along with Protocols for data governance), so you can bolt on what you need without jumping to the full Platform.
No. Twilio Segment works with the sources you already have, and a warehouse is optional. That said, both plans offer warehouse interoperability, so when you do connect one, you can enrich profiles with warehouse data and sync resolved profiles back for deeper analysis.
Twilio Segment bundles journey orchestration and AI personalization into its Customer Data Platform, which includes Connections, Unify, and Engage together. Rather than per-seat licensing, pricing scales with monthly tracked users, so your costs are based on your actual audience. CDP plans use custom volume pricing billed by invoice. Contact sales for a quote covering journeys, predictive audiences, and identity resolution in one platform.