Marketing and promotions

Use Twilio to expand your marketing reach by communicating on customers’ preferred channels like SMS, MMS, WhatsApp, voice, and email to increase conversions and customer loyalty.

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Send marketing promotions across multiple channels

What you can do with multichannel marketing

Increase engagement and ROI with campaigns that match customer preferences.

Automated customer surveys

Gather customer feedback with text message surveys, request ratings, and solicit reviews for promotional purposes.
Promotional discounts

Increase sales with discounts and seasonal campaigns, like Black Friday promotions, delivered as a text or email.
Customer loyalty

Reward customers with exclusive access and status rewards to increase lifetime value and decrease churn.

Re-engagement campaigns

Deliver behavioral nudges like abandoned cart alerts through email, SMS, or WhatsApp marketing messages.
Sales campaigns

Reach high-value customers directly with calls and two-way text messages to drive sales through conversations.
Upsell and cross-sell campaigns

Create campaigns based on your customer's previous behavior and communicate on their preferred channel for increased share-of-wallet.

How to build multichannel marketing with Twilio

Empower your marketers to innovate with email, SMS, MMS, WhatsApp, and voice.

Integrate channels, schedule messages, and analyze results

Step 1
Integrate
Integrate your customers' preferred channels—WhatsApp, SMS, phone, email—into your existing MarTech stack, Customer Data Platform, and preference management database.

Step 2
Workflow
Create personalized marketing workflows for promotional, loyalty, and engagement campaigns by your customer's preferred channels.

Step 3
Schedule and send marketing communications
Schedule marketing communications to go out at a set time, like 9am in each recipient's time zone on Black Friday.

Step 4
Analyze and optimize
Identify deliverability issues and improve performance with A/B testing using Twilio’s out-of-the-box dashboards. Or, custom build with advanced data from Logs with CSV downloads, webhooks, or Event Streams.

Step 5
Update MarTech stack
Log statuses and results in your stack for re-engagement efforts like abandoned cart campaigns and improving future marketing campaigns.

Set up automatic messages based on user actions

Reach customers reliably
See better performance from your marketing campaigns by offering the channels your customers want to use—and letting them choose how to hear from you.

Treat every customer like your only customer
Generic messages fall flat. Draw insights from your customer profile and previous interactions to deliver personalized promotions that customers want to engage with.

Learn from every interaction
Test, measure, and optimize the ROI of each marketing program to see what’s working across channels and customer groups. Pull those insights into your customer profiles to create even more successful campaigns.

Prefer not to code? No problem.

Work with one of our trusted partners to get coding support or explore a pre-built marketing solution.

Work with Twilio Professional Services to set up global call tracking for your company

What you can use to build omnichannel marketing

	SendGrid Email	Programmable Messaging	Conversations API	Voice APIs
What it does	Reliable global email delivery	SMS, MMS, WhatsApp	Two-way conversational messaging	Global voice calling
Reliability	Four nines uptime SLA	3% increase in message delivery**	99.95% API uptime SLA	99.95% API uptime SLA
Scalability	1.7T+ emails sent per year	157B+ messages per year	157B+ messages per year	34B+ voice calls per year
Personalization	HTML Editor with support for Dynamic Content	Content API to create personalized templates	Content API to create personalized templates	IVR virtual agents trained on customer data
Reporting	Deliverability Insights and data for analytics	Data and insights dashboards for A/B testing & analysis	Data and insights dashboards for A/B testing & analysis	Voice Insights to measure call performance and quality
Learn more	Explore Email	Explore Messaging	Explore Conversations	Explore Voice

Compliance and identity features

Proactively address global compliance and achieve optimal deliverability across multiple marketing channels.

Lookup Line Type Intelligence

Validate your database of phone numbers for SMS compatibility to reduce costs and increase conversions.
Lookup reassigned number

Confirm a phone number is still used by the opt-in subscriber before sending to protect from TCPA violations.
Privacy and data protection

Ensure you only use customer data in ways that are consistent with current data protection laws and customer preferences.

Verify API

Verify subscribers at onboarding to reduce fake accounts and increase trust with consumers
Trust Hub

Address the complexities of global telco regulations, phone number compliance, and onboarding for all communications.
Email validation API

Keep invalid emails off your contact list so you only send to real addresses and protect your sender reputation.

THG sends email and SMS marketing messages to drive growth

To reach customers across a global family of beauty, nutrition, and ecommerce brands, THG delivers targeted email and text messages with promotions, VIP offers, abandoned cart notifications, and loyalty messages.

1B

emails per month

3M

SMS per month

THG customer story

Allergan grew loyalty program by messaging customers directly

After relaunching the Allē loyalty program and sending personalized text messages to members with coupons, offers, and relevant product information, Allergan increased sales and reached new membership records.

$400M

yearly sales driven

3M+

loyalty members

Allergan customer story

Slice’s marketing messages keep mom and pop pizza shops busy

Slice makes ordering pizza as easy as making an Amazon purchase. By pulling from rich customer profiles, they can deliver promotional SMS or email messages at just the right time to generate even more orders.

60%

decrease in order confirmation time

2X

order volume increase

Slice customer story

Resources

Strategies for building multichannel marketing with Twilio

Report

2024 Global Messaging Engagement Report

Learn how global consumers prefer to receive branded email and SMS messages.

Guide

2024 guide to scaling your SMS messaging solutions

Explore how to grow your digital reach and build customer loyalty through SMS and messaging channels

Webinar

Measure the ROI of your omnichannel communications

Learn how to measure the performance of your marketing efforts, alerts, and more.

Guide

9 best practices for multichannel marketing

Discover the best practices of multichannel marketing to increase your campaign success and track your ROI.

Blog

The AI advantage: Taking personalized marketing to the next level

Stay on the cutting edge of personalized marketing for customer engagement by tapping into AI to optimize your strategies.

Blog

Estimating the value of notifications

Uncover how to estimate the dollar value of notifications, plus how to calculate and maximize your ROI with them.

Build and deploy your marketing use case quickly

Sign up for a free Twilio account to start building your marketing use case today. Use quickstarts, up-to-date docs, the Twilio CLI, and CodeExchange to build a prototype quickly.

//Send a SMS message using Twilio with Python
import os 
from twilio.rest import Client

account_sid = os.environ['TWILIO_ACCOUNT_SID'] 
auth_token = os.environ['TWILIO_AUTH_TOKEN']
client = Client(account_sid, auth_token)

message = client.messages \
    .create( body="Join Earth's mightiest heroes. Like Kevin Bacon.", 
             from_='+15017122661', 
             to='+15558675310' 
    )
print(message.sid)

Start sending text marketing messages

Follow step-by-step tutorials to implement SMS, MMS, or WhatsApp messages for marketing—available in seven languages and frameworks.

How to schedule and track marketing messages

Add message scheduling, link shortening, and click tracking to your messaging to improve your marketing campaign performance.

Start sending marketing emails

Use the Sendgrid Marketing Campaigns UI for out-of-the-box email marketing or custom build with the Twilio SendGrid Email API.

Start for free View docs

Why use Twilio for SMS, email, and multichannel marketing?

Twilio is your data-powered platform for successful email, MMS, SMS marketing and more.

Send promotions over SMS, WhatsApp, email, and more

Faster time to market

Flexibility

Global reliability

New

Introducing Twilio Messaging Engagement Suite

Get simpler development, quicker time to market, and higher deliverability rates.* See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.

* In an evaluation of more than 63M messages sent through Twilio with shortened hyperlinks, messages with shortened hyperlinks by 3rd party Link Shorteners were filtered at 1.96% or 28x the rate of Twilio which was filtered at a rate of 0.07%

*Twilio maintains an SLA of 99.95% for all customers, with the option for 99.99% SLA for clients who purchase the Enterprise or Administration Edition.

**The Total Economic Impact™ of Twilio Messaging, a commissioned study conducted by Forrester Consulting, April 2023. Results are for a composite organization representative of interviewed customers.

*** https://www.techvalidate.com/product-research/twilio/facts/278-987-D93

**** Gartner, Magic Quadrant for Communications Platform as a Service, Lisa Unden-Farboud, Ajit Patankar, Brian Doherty, DanielO’Connell, September 18, 2023

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

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