Marketing and promotions

Use Twilio to expand your marketing reach by communicating on customers’ preferred channels like SMS, MMS, WhatsApp, voice, and email to increase conversions and customer loyalty.

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Smiling man wearing a red shirt with promotional messages about a 40% off sale and a special discount from Owl Boutique.

Smiling man wearing a red shirt with promotional messages about a 40% off sale and a special discount from Owl Boutique.

What you can do with multichannel marketing

Increase engagement and ROI with campaigns that match customer preferences.

SMS marketing

Power your marketing on the messaging channels customers prefer and respond to: SMS, MMS, RCS, and WhatsApp.
Customer acquisition

Move beyond generic tactics with personalized, well-timed messages that boost conversion and lower costs.
Cross-sell and upsell

Leverage unified data & AI-powered journeys to offer relevant upgrades and grow customer revenue.

Optimize ad spend

Reach the right customers at the right time and cut the spend that’s not driving results.
Customer surveys

Gather customer feedback with text message surveys, request ratings, and solicit reviews for promotional purposes.
Improve customer retention & increase LTV

Grow customer lifetime value (LTV) and prevent churn with unified data real-time insights, predictive AI, and scalable multichannel personalization.

How to build multichannel marketing with Twilio

Empower your marketers to innovate with email, SMS, MMS, WhatsApp, and voice.

Diagram showing marketing channels, campaign scheduling, A/B testing, and results evaluation

Diagram showing marketing channels, campaign scheduling, A/B testing, and results evaluation

Step 1
Integrate
Integrate your customers' preferred channels—WhatsApp, SMS, phone, email—into your existing MarTech stack, Customer Data Platform, and preference management database.

Step 2
Workflow
Create personalized marketing workflows for promotional, loyalty, and engagement campaigns by your customer's preferred channels.

Step 3
Schedule and send marketing communications
Schedule marketing communications to go out at a set time, like 9am in each recipient's time zone on Black Friday.

Step 4
Analyze and optimize
Identify deliverability issues and improve performance with A/B testing using Twilio’s out-of-the-box dashboards. Or, custom build with advanced data from Logs with CSV downloads, webhooks, or Event Streams.

Step 5
Update MarTech stack
Log statuses and results in your stack for re-engagement efforts like abandoned cart campaigns and improving future marketing campaigns.

Online marketing flow showing product images with prices, a purchase button, and a thank you message.

Online marketing flow showing product images with prices, a purchase button, and a thank you message.

Step 1
Reach customers reliably

See better performance from your marketing campaigns by offering the channels your customers want to use—and letting them choose how to hear from you.

Step 2
Treat every customer like your only customer

Generic messages fall flat. Draw insights from your customer profile and previous interactions to deliver personalized promotions that customers want to engage with.

Step 3
Learn from every interaction

Test, measure, and optimize the ROI of each marketing program to see what’s working across channels and customer groups. Pull those insights into your customer profiles to create even more successful campaigns.

Prefer not to code? No problem.

Work with one of our trusted partners to get coding support or explore a pre-built marketing solution. Find a partner

What you can use to build omnichannel marketing

	SendGrid Email	Programmable Messaging	Conversations API	Voice APIs
What it does	Reliable global email delivery	SMS, MMS, WhatsApp	Two-way conversational messaging	Global voice calling
Reliability	Four nines uptime SLA	3% increase in message delivery****	99.95% API uptime SLA	99.95% API uptime SLA
Scalability	1.7T+ emails sent per year	157B+ messages per year	157B+ messages per year	34B+ voice calls per year
Personalization	HTML Editor with support for Dynamic Content	Content API to create personalized templates	Content API to create personalized templates	IVR virtual agents trained on customer data
Reporting	Deliverability Insights and data for analytics	Data and insights dashboards for A/B testing & analysis	Data and insights dashboards for A/B testing & analysis	Voice Insights to measure call performance and quality
Learn more	Explore Email	Explore Messaging	Explore Conversations	Explore Voice

Compliance and identity features

Proactively address global compliance and achieve optimal deliverability across multiple marketing channels.

Lookup Line Type Intelligence

Validate your database of phone numbers for SMS compatibility to reduce costs and increase conversions.
Lookup reassigned number

Confirm a phone number is still used by the opt-in subscriber before sending to protect from TCPA violations.
Privacy and data protection

Ensure you only use customer data in ways that are consistent with current data protection laws and customer preferences.
Compliance Toolkit

Use AI to proactively detect and prevent potential SMS compliance violations.

Verify API

Verify subscribers at onboarding to reduce fake accounts and increase trust with consumers
Trust Hub

Address the complexities of global telco regulations, phone number compliance, and onboarding for all communications.
Email validation API

Keep invalid emails off your contact list so you only send to real addresses and protect your sender reputation.

THG sends email and SMS marketing messages to drive growth

To reach customers across a global family of beauty, nutrition, and ecommerce brands, THG delivers targeted email and text messages with promotions, VIP offers, abandoned cart notifications, and loyalty messages.

1B

emails per month

3M

SMS per month

Man in gray beanie and glasses holding packages while on the phone

Man in gray beanie and glasses holding packages while on the phone

Allergan grew loyalty program by messaging customers directly

After relaunching the Allē loyalty program and sending personalized text messages to members with coupons, offers, and relevant product information, Allergan increased sales and reached new membership records.

$400M

yearly sales driven

3M+

loyalty members

Slice’s marketing messages keep mom and pop pizza shops busy

Slice makes ordering pizza as easy as making an Amazon purchase. By pulling from rich customer profiles, they can deliver promotional SMS or email messages at just the right time to generate even more orders.

60%

decrease in order confirmation time

2X

order volume increase

Woman with glasses holding a pizza wearing an apron and smiling, with a red background.

Woman with glasses holding a pizza wearing an apron and smiling, with a red background.

Strategies for building multichannel marketing with Twilio

Report

2024 Global Messaging Engagement Report

Learn how global consumers prefer to receive branded email and SMS messages.

Guide

2024 guide to scaling your SMS messaging solutions

Explore how to grow your digital reach and build customer loyalty through SMS and messaging channels

Webinar

Measure the ROI of your omnichannel communications

Learn how to measure the performance of your marketing efforts, alerts, and more.

Guide

9 best practices for multichannel marketing

Discover the best practices of multichannel marketing to increase your campaign success and track your ROI.

Blog

The AI advantage: Taking personalized marketing to the next level

Stay on the cutting edge of personalized marketing for customer engagement by tapping into AI to optimize your strategies.

Blog

Estimating the value of notifications

Uncover how to estimate the dollar value of notifications, plus how to calculate and maximize your ROI with them.

Build and deploy your marketing use case quickly

Sign up for a free Twilio account to start building your marketing use case today. Use quickstarts, up-to-date docs, the Twilio CLI, and CodeExchange to build a prototype quickly.

      

			from flask import Flask, request, Response
from twilio.twiml.messaging_response import MessagingResponse

app = Flask(__name__)

@app.route("/reply_sms", methods=['POST'])
def reply_sms():
    # Create a new Twilio MessagingResponse
    resp = MessagingResponse()
    resp.message("The Robots are coming! Head for the hills!")

    # Return the TwiML (as XML) response
		

Start sending text marketing messages

Follow step-by-step tutorials to implement SMS, MMS, or WhatsApp messages for marketing—available in seven languages and frameworks.

How to schedule and track marketing messages

Add message scheduling, link shortening, and click tracking to your messaging to improve your marketing campaign performance.

Start sending marketing emails

Use the Sendgrid Marketing Campaigns UI for out-of-the-box email marketing or custom build with the Twilio SendGrid Email API.

Start for free View docs

Why use Twilio for SMS, email, and multichannel marketing?

Twilio is your data-powered platform for successful email, MMS, SMS marketing and more.

Two colleagues discussing work and pointing at a digital tablet.

Two colleagues discussing work and pointing at a digital tablet.

Lower customer acquisition costs while increasing customer lifetime value with personalized marketing communications on customers’ preferred channels.

Twilio APIs and software give you the power to reach customers around the world. And they integrate seamlessly with your existing MarTech stack while enabling limitless iterations for a future-proof solution.

Maximize ROI with Twilio, a leading Communications Platform as a Service (CPaaS) according to Gartner and IDC. Partner with us to achieve the highest level of reliability and deliverability for your marketing use cases.

Twilio Messaging Engagement Suite

Get simpler development, quicker time to market, and higher deliverability rates.* See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.

* In an evaluation of more than 63M messages sent through Twilio with shortened hyperlinks, messages with shortened hyperlinks by 3rd party Link Shorteners were filtered at 1.96% or 28x the rate of Twilio which was filtered at a rate of 0.07%

** Twilio maintains an SLA of 99.95% for all customers, with the option for 99.99% SLA for clients who purchase the Enterprise or Administration Edition.

*** The Total Economic Impact™ of Twilio Messaging, a commissioned study conducted by Forrester Consulting, April 2023. Results are for a composite organization representative of interviewed customers.