Marketing and promotions

Automated customer surveys

Use Twilio APIs to send SMS surveys, phone surveys, and email surveys at scale. Learn what your customers are thinking, gather reviews for promotions, and deliver better customer satisfaction.

Start for free

Man in brown blazer smiling at phone with feedback message about Owl Shoes and a 4-star rating.

How to send your customers phone, email, WhatsApp, or text surveys

Step 1
Choose communication channels to integrate
Boost survey response rates when you reach customers on the channels they prefer. Seamlessly integrate WhatsApp, SMS, phone, and email surveys with your existing tech stack.

Step 2
Develop your automated survey solution
Create your surveys and add business logic using the programming language of your choice. Control the flow for delivering your questions and recording feedback.

Step 3
Set up webhooks and test delivery
Use webhooks or Twilio Event Streams to collect your response data. Test on selected channels and in targeted regions to ensure your customer survey is working correctly.

Step 4
Deploy, collect responses, and act
Log survey results in your Customer Relationship Management (CRM) software, Customer Data Platform (CDP), or data warehouse to analyze and improve your business.

Flowchart showing API integration with chat, phone, and email, leading to Q1 and Q2 metrics visualization.

Products you need to build customer surveys

Reliable APIs to deliver your customer surveys on the right channel at the right time.

Phone numbers

Choose the appropriate number type for your customer surveys from our inventory of 10DLC local, toll-free, short code, or alphanumeric numbers.
Email API

Deliver an email survey with Twilio SendGrid’s Email API for reliable delivery.

Messaging

Deliver a text message survey through SMS or WhatsApp with Twilio’s Programmable Messaging API.
Voice API

Deliver the survey through a programmatic phone call with Twilio’s Voice API.

Send your first SMS, WhatsApp, email, or voice survey

Sign up for Twilio and create your first customer survey today. Use our Quickstart guides, tutorials, and Code Exchange templates to get started.

      

			//Send a SMS message using Twilio with Python
import os 
from twilio.rest import Client

account_sid = os.environ['TWILIO_ACCOUNT_SID'] 
auth_token = os.environ['TWILIO_AUTH_TOKEN']
client = Client(account_sid, auth_token)

message = client.messages \
    .create( body="Join Earth's mightiest heroes. Like Kevin Bacon.", 
             from_='+15017122661', 
             to='+15558675310' 
    )
print(message.sid)
		

Build automated SMS surveys with Python and Twilio

Launch text surveys using Twilio Programmable Messaging and Python.

Build an automated survey using Programmable Voice and Python

Connect a Twilio phone number to a Python application and send voice-based phone surveys.

Build automated surveys with C# and ASP.NET MVC

Use the Twilio C# helper library and TwiML to deliver a voice survey.

Start for free View docs

Prefer not to code? No problem.

Work with one of our trusted partners to get coding support or explore a pre-built marketing solution. Find a partner

Cleveland Clinic checks patient preferences with automated surveys

Cleveland Clinic surveys patients about their communication preferences so they can reach them on the right channel with appointment reminders, one-time login passwords, and other important communications.

1.8M

messages sent monthly

97%

outbound SMS delivery rate

10K

inbound messages a month

Read Cleveland Clinic’s story

City Harvest collects vital user feedback with SMS surveys

City Harvest and the United Way of New York City collect critical feedback about how well their food pick-up schedule app is working with NPS surveys, which are sent conveniently through text messages.

500,000

hours saved waiting in line

increase in engagement with Twilio SMS

475%

increase in messaging volume

Read City Harvest’s story

Why choose Twilio for customer surveys

Increase open and response rates, whether you are sending a customer survey to one person or 100,000.

User interface showing options to contact Marco Soto and a message asking about product experience.

Include first-party data to personalize surveys, improve response rates, and increase lifetime value. Twilio found that 48% of consumers made a repeat purchase in response to personalized engagement.

Survey customers on their preferred channel, including SMS, MMS, Email, WhatsApp, and Facebook Messenger. Make it easy to complete with a simple yes/no text message survey response.

Get customer response data from a webhook, CSV download, or Twilio Event Stream into your CRM. Collect accurate information and keep customer profiles up to date.

Use Twilio’s industry-leading, optimized infrastructure in 180+ countries to reach customers around the world with real-time routing and deliverability insights.

Start for free See pricing

See what else you can do with marketing and promotions

See all use cases

Automated customer surveys

How to send your customers phone, email, WhatsApp, or text surveys

Products you need to build customer surveys

Send your first SMS, WhatsApp, email, or voice survey

Build automated SMS surveys with Python and Twilio

Build automated surveys with C# and ASP.NET MVC

Prefer not to code? No problem.

Cleveland Clinic checks patient preferences with automated surveys

City Harvest collects vital user feedback with SMS surveys

Why choose Twilio for customer surveys

Personalization

Channel choice

Easy data capture

Reliable, global delivery

See what else you can do with marketing and promotions

Marketing and promotions

SMS marketing

Customer acquisition

Cross-sell and upsell

Optimize ad spend

Improve customer retention & increase LTV