Create lasting customer relationships with trusted, relevant experiences

Maximize conversion and grow average order values by creating timely experiences that offer relevant, complimentary items and encourage upgrades.

Better understand your customers’ needs

With unified customer profiles that track preferences and behaviors in real-time, you can quickly see and serve up exactly what complimentary or advanced products your customers want.

Effortlessly identify customers ready for additional purchases

Use predictive AI to anticipate customers' needs and identify those ready for upgrades, enhancing satisfaction and boosting average order values.

Win hearts and carts

Boost repeat purchases and customer loyalty by offering timely incentives and experiences tailored to each stage of the customer journey.

Strengthen customer relationships and grow your brand by personalizing customer interactions on every channel from a unified, data-first multichannel marketing solution.

Customize every experience for relevance and revenue

Twilio Segment enables personalization across all channels by updating customer profiles and audiences in real-time, matching communication to every new action.

Prioritize privacy to encourage trust

Customers trade personal information for tailored experiences. Twilio Segment fosters trust and loyalty with personalized, compliant campaigns built with first-party data.

Personalize every interaction with predictive AI

With Predictions, discover engagement-ready audiences and predict customer behavior by analyzing historical data, enhancing campaign performance, and personalization all without relying on data science teams.

Easily discover, target, and engage customers who are most likely to purchase a specific product, brand, or product category.

Take the guesswork out of product recommendations

We simplify product recommendations and campaign targeting without the need for technical teams, eliminating the complexity of product and journey mapping.

Deliver personalized product recommendations that resonate

Easily identify high-intent audiences and launch personalized, multichannel experiences showcasing products, brands, and categories people are most likely to buy using Recommendations.

Increase conversion and retention while optimizing inventory management

Demonstrate your understanding of customer preferences and efficiently manage inventory by aligning custom audiences with offers that lead to more likely purchases.

Seamlessly infuse customer insights into every customer interaction.

Help your chatbots know every customer

Integrating Twilio Segment customer profiles with your chatbot elevates personalized service by supplying vital information for every interaction, transitioning from simple responses to deeply understanding each customer’s needs.

Personalize customer service interactions without sacrificing data privacy

Twilio Segment's Personalization Engine (coming soon) will use natural language processing to analyze and respond to customer chatbot queries with only relevant data to enable personalized, privacy-controlled interactions.

Improve customer satisfaction and loyalty

Twilio Segment equips your support and sales teams alongside chatbots and LLMs with relevant, real-time customer context necessary for fostering trusted relationships and ensuring customer satisfaction.