Marketing and promotions

Acquire new customers cost-effectively with personal, timely interactions

Say goodbye to generic marketing tactics and hello to targeted and timely interactions that optimize conversion and reduce customer acquisition costs.

A dashboard showing user activities and engagement metrics, including email opened and product viewed.
A dashboard showing user activities and engagement metrics, including email opened and product viewed.

Join the 25,000+ companies using the Twilio Segment platform

Maximize advertising ROI to improve customer acquisition

With Twilio Segment, you can boost return on ad spend (ROAS), enhance personalization, and simplify data management to accelerate new customer acquisition.

Prepare for a cookieless world

Future-proof your digital strategy by creating a first-party data approach with Twilio Segment, ensuring deeper customer insights, improved personalization, and uplevel marketing ROI—all while safeguarding consumer privacy and adhering to regulations.

Access new customer profiles in real-time

Easily create, access, and leverage real-time, complete customer profiles for personalized interactions that boost engagement and conversions across all touchpoints.

Automate data activation, eliminate engineering efforts

Simplify data management with Twilio Segment—bypass the grind of manual data engineering, accelerating data preparation and activation processes.

Steps to build a targeted ad audience and launch an ad offering 10% discount on shoes shown in a flowchart style.
Steps to build a targeted ad audience and launch an ad offering 10% discount on shoes shown in a flowchart style.

Why Twilio Segment CDP

Enhance campaigns with predictive personalization

Identify, target, and launch campaigns to high-conversion users across all your customer channels and journeys.

Elevate acquisition campaigns with unified journey orchestration

Maximize personalization across all channels, both paid and owned, with seamless journey orchestration wherever your data lives.

Reduce tech team burden with streamlined data deployment and activation

Simplify data management, liberate technical teams, and accelerate access to unified profiles and activation by cutting down on complex data engineering tasks.

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

Ready to cost-effectively acquire new customers?

Learn more about cross-selling and upselling

Twilio Segment is a critical tool in your tech stack to boost cross-sell and upsell opportunities. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

See what else you can do with marketing and promotions

Marketing and promotions

Create engaging campaigns across SMS, MMS, WhatsApp, email, and voice channels

SMS marketing

Power your marketing on the messaging channels customers prefer and respond to: SMS, MMS, RCS, and WhatsApp.

Cross-sell and upsell

Leverage unified data & AI-powered journeys to offer relevant upgrades and grow customer revenue.

Optimize ad spend

Reach the right customers at the right time and cut the spend that’s not driving results

Customer surveys

Collect fast feedback with texts, calls, or email—so you can adjust your strategy in real time.

Improve customer retention & increase LTV

Grow customer lifetime value (LTV) and prevent churn with unified data real-time insights.