Predictions
Easily predict customer behavior to deliver precise and personalized campaigns and journeys that hit at the perfect moment on every channel.
Put the power of predictive AI in your marketers’ hands
Uncover behavioral patterns, predict outcomes, and surface high-value audiences most likely to convert—all without calling in your data science team.
How Predictions work
Identify customer traits, build precise audiences, and send to downstream tools in just a few clicks.
Set up
Choose your prediction focus
Select from four out-of-the-box models to create a computed trait: Likelihood to Purchase, Likelihood to Churn, Predicted LTV, or Custom Predictive Goals to create your own.
Define
Decide your event
Pick the tracked event you want to predict, like a page view, email link click, or order completion. Data checks ensure you’ve got the volume needed from the last 30 days for accurate results.
Deliver
Push to your marketing stack
Select your destination and deliver to downstream tools to power personalized experiences. Once traits are created, they’re automatically saved to customer profiles and refreshed every seven days.
Get started with Predictions
How to access Predictions
Utilize Predictions as part of Twilio Engage or Twilio Unify to unlock additional value from your CDP.
Pricing info
Find the right plan for your team to make marketing more predictive, targeted, and impactful.
Resources to supercharge campaigns with AI prediction
Webinar
No code required: Predictions in action
See how Predictions can help you save time and boost ROI as we demo and discuss its capabilities.
Recipe
Cost-effectively acquire high LTV customers with Predictions
Get step-by-step instructions on how Predictions can help you improve ad targeting to decrease acquisition costs.
Segment university
Use Predictions to predict customer behavior
Unlock insights into customer behavior, fine-tune marketing efforts, and maximize revenue opportunities.
Say goodbye to guesswork and hello to precise personalization
Turn data into action with tools that let you reach the right people, with the right message, at exactly the right time.
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Orchestrate highly-personalized, even-triggered journeys that engage your customers at critical moments.
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Build real-time, dynamic audiences from behavioral and historical data to power individualized cross-channel campaigns—no engineering required.
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Leverage AI to automatically identify the items most likely to drive purchases, so every customer experience is relevant and drives revenue.
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Access AI that's trusted by data scientists and instantly actionable for marketers so you can generate 1:1 engagement at scale.
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Be confident in your campaigns with transparency and accountability built into every step of your customer data pipeline.
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Bring together first-party data to create a single profile for every customer and power highly tailored customer interactions.
Start elevating every customer interaction with predictive AI
Twilio Segment’s CDP gives you the flexibility to pull in data from anywhere and activate it everywhere, at scale. And with AI-powered predictions, you can better personalize every moment.
