WhatsApp Business API pricing

Transparent, scalable, and pay-as-you-go WhatsApp pricing.

Estimate your WhatsApp costs

WhatsApp pricing is calculated based on Meta's conversation-based pricing fee and Twilio's per-message fee. The Meta conversation-based pricing fee varies by use case and is charged in 24-hour increments that start when the first message from a business is delivered. The number of messages vary by conversation.

Countries not listed are included under "other” countries and are charged the same fees.

Utility conversation

Facilitate a specific customer request, transaction, or update about a transaction (i.e. post-purchase notifications and billing reminders).


Authentication conversation

One-time passcodes.


Marketing conversation

Any business-initiated template that does not qualify as utility or authentication (i.e. promotions, offers, informational updates, or invitations for customers to respond or take an action).


Service conversation

Any user-initiated conversation, such as a customer support inquiry. These conversations are started when a business responds to an inbound message from a user with a non-templated (i.e. free form) response. The first 1,000 service conversations are free.




Learn more about WhatsApp pricing