Twilio for Marketers

Marketing solutions that speak directly to your customers

Maximize your return on every campaign when you reach customers on their preferred channels. Combine first-party data with the best in digital communications to deliver precise personalization—at any scale.

Start for free Contact sales

Woman with curly hair and glasses using a phone while receiving messages on a customer journey timeline.

Boost lifetime value, not just impressions

Get the timing and message just right. Deliver personalized marketing campaigns and relevant offers to your customers on their favorite channels, including SMS, RCS, MMS, WhatsApp, and email. Collect valuable first-party data and unify every customer touchpoint with software powered by our industry-leading customer data platform.

10T

rows of data synced to warehouses¹

2.2T+

emails sent in 2024²

193B+

messages sent/received yearly²

99.95%

monthly API uptime²

One platform to rely on for every campaign

Personalize every customer's experience

Targeted messaging

Deliver a message that's timed and tailored to each audience, suitable for their preferred platform, and designed to influence behavior.
Multichannel personalization

Real-time customer profiles enable dynamic audiences, allowing for seamless journeys across channels, including both paid and owned media.
AI Predictions

Get trusted AI at your fingertips to anticipate upcoming customer actions and create tailored campaigns without relying on data science teams.

Notification showing a 20% off offer for Mila Beker connected to her online activity and preferred channels.

Make the most of your marketing budget

Make the most of your marketing budget

Get a complete understanding of your ROl and make well-informed campaign investments with dashboards for customer data, email, and messaging.
Deliverability insights

Gain a granular view of customer events, and see channel deliverability insights that depict campaign effectiveness beyond vanity metrics like opens and clicks.

Promotional campaign dashboard showing SMS and Email metrics along with engaged audience and buying propensity.

Eliminate dependencies and reach value faster

Real-time customer insights

Eliminate reliance on other teams or the need for SQL-expertise with real-time customer insights and behavior-based automation.
Audience lists

Build, launch, and quickly iterate on marketing campaigns by always having the most accurate, most current audience lists to use across channels.

Analytics showing total clicks as 46, which is 47.2% of the total, with a graphical representation.

Secure your reputation on a trusted platform

Compliance

Our built-in certifications and software for privacy and security help you comply with global regulations, and sensitive industries like healthcare.
Opt-outs for SMS

Give your text subscribers a clear opt-out option with every message using Twilio’s Advanced Opt-out for Messaging Services.
Gmail and Yahoo! sender requirements

Ensure you meet email requirements such as setting up reverse DNS and keeping spam rates in Postmaster Tools below 0.3%.

Message prompting users to reply with Stop to opt out of receiving further messages.

Build campaigns on a platform built for any scale

First-party data

Launch marketing campaigns on a platform designed to capture over 10 trillion customer events, deliver 2.2 trillion emails, and send over 193 billion messages annually to 180+ countries.
Pre-built integrations

Fully utilize your data, at scale, by leveraging pre-built integrations for over 550 channels and platforms.

A grid of 14 logos including Facebook, Snowflake, Zendesk, Google Ads, IBM, among others.

Know your customers and keep them coming back

Promotional discounts and offers

Drive conversions with advanced customer data to create personalized messages that highlight relevant offers.
Lookalike audience targeting

Increase your advertising efficiency by creating high-intent, lookalike audiences powered by your own customer data set.
Reactivation

Boost lifetime value and brand loyalty with offers and behavioral nudges that keep customers coming back for more.

Onboarding campaigns

Promote engagement with your brand throughout onboarding and collect valuable data to build better experiences.
Upsell expansion

Prompt customers towards other purchases within the same brand with personalized, relevant offers.
Customer loyalty programs

Learn from historical customer conversions and reward behaviors with loyalty campaigns like exclusive access, sneak previews, and status rewards.

Build a comprehensive marketing solution with the Twilio Customer Engagement Platform

Twilio Segment Connections

Bring all your customer data together in one platform and activate audiences in real-time across 450+ integrations.
Twilio Engage

Transform your data into signals of intent to make messages more relevant, ads more effective and journeys instantly responsive.
Marketing Campaigns

Access drag-and-drop tools or a code editor to build email marketing campaigns—from ideation to implementation.

Twilio SendGrid Email API

Build a custom email program with the Email API trusted by top brands to deliver at scale without interruption.
Programmable Messaging API

Deliver personalized customer reengagement at scale over SMS, RCS, MMS, and WhatsApp with a single API.
Conversations API

Drive more sales with two-way conversations on Chat, SMS, RCS, MMS, WhatsApp, or Facebook Messenger.

Promotional image showing 25% discount on selected products with click rate statistics.

Optimize your messaging with Twilio Messaging Engagement Suite

Get simpler development, quicker time to market, and higher deliverability rates³. See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.

View a demo

Need help building? No problem.

Work with one of our trusted partners to get coding support or explore a pre-built solution.
View partners

"Twilio Segment allows us to connect the dots and fill in the blanks. With just a traditional email reporting funnel, you're missing the opportunity to capture the full value that an email program provides."

G Scott Director of Marketing Analytics

"Having Twilio Segment has not only helped us to do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and drive that feedback loop."

Christian Rocha Castillo Deputy Director Ecommerce/Digital Media

"With real-time integrated data flows from Twilio Segment, we can truly understand what people are doing with our platform."

Nic Sauriol Software Development Leader

"With Marketing Campaigns we were able to execute much quicker than we had previously. We cut down on deployment time, and were able to integrate additional pieces of our marketing stack."

Craig Olinger Vice President of Digital Marketing

Launch your next marketing campaign with Twilio

Deliver unified, personalized customer experiences that really convert. It’s easy to get started with Twilio. Pay as you go, only pay for what you need, and save with high-volume discounts.