Resource Center

Customer experience tolerance: How to use it to improve the customer experience

Address friction and anticipate needs to ensure an exceptional customer experience

7 ways to use AI to supercharge your marketing strategy

A marketer's guide to automating manual tasks and building better customer experiences using AI.

Complete generative AI glossary for businesses

Get a crash course on the most important terms to understand this widely talked-about business innovation

The Buy-in Blueprint: Unlocking Support for New Technology

Your step-by-step guide for winning technical buy-in for your next marketing software purchase.

The 2023 guide to collecting and analyzing data

Understand the four types of customer data and how you can use them to build better, more personalized experiences for your users.

The Ultimate Guide to Customer Segmentation

Learn how segmenting users based on values, needs, and behaviors can help your business send the right message to the right person at the right time.

5 Trends That Are Changing Customer Engagement

The 5 noteworthy trends that will define customer relationships in 2023 and beyond.

The Fundamentals of Customer Engagement

Download this guide to learn how to measure and optimize performance, top metrics you should be tracking and best practices with real-world examples.

The Fundamentals of Customer Engagement Platforms

Omdia’s Principal Analyst, Mila D’Antonio, and Twilio’s Senior Director of Product Marketing, Scott Edwards, discuss customer engagement platforms: the solution enterprises implement to collect customer data and integrate communication channels to drive efficient growth.

2022 State of Customer Engagement Report

Learn about the latest digital customer engagement trends from more than 3,400 business leaders and 4,500 consumers across the globe.

Platform Evaluation Guide

A high-level overview of everything you need to know about Twilio, including what Twilio does, our developer experience, performance, and security.

Omnichannel Marketing: A Complete Guide for 2023

Unlock a complete view of your customers' behaviors to deliver hyper-personalized experiences.