Resource Center

Flex Omdia Whitepaper | Twilio.org

Learn the ROI and advantages Lyft experienced with Twilio Flex, and how Flex compares with packaged CCaaS software.

Good Data, Better Marketing - The Key To Customer Engagement: Consent and Iteration

In this episode, Twilio Segment's Matt Smidebush, RVP of Global Customer Success Programs and Seth Familian, Director of Global Advisory Services discuss identity resolution, capturing consent, and the power of iteration.

Good Data, Better Marketing - Engaging Consumers Through Human-Centric Strategies

In this episode, Umi Patel, VP of Consumer Insights & Analytics at PepsiCo's North America Beverage Portfolio, discusses the importance of collecting household data that powers personalization, how they are developing human-centric stories from data, and the power of blending different types of data.

Good Data, Better Marketing - Why a Strong Data Foundation is Business-Critical

In this episode, Kendell Timmers, SVP and Head of Data & Insights at The New York Times, discusses how they have built a strong data foundation, personalizing paywalls, and the looming cookie apocalypse.

Good Data, Better Marketing - Improving Customer Engagement

In this episode, Pepe Valiente, Senior Management Consultant at IBM Garage, talks about the risks of digital transformations and the importance of personalization, simplicity, and privacy for the customer experience.

Building Brand Loyalty Through Frictionless Customer Support

In this episode, Adele Hedden, Head of Customer Experience at Faire, talks about how to build a proactive customer service model built on data, why companies need to be strategic around service modality, and how creating a unified customer view improves employee experience and customer experience.

Good Data, Better Marketing - How Integrated Customer Journeys Improve Patient Health

In this episode, Rahul Kak, Vice President of Customer Health & Experience at Aetna, a CVS Health Company, talks about the consumerization of the healthcare industry and how his team is improving patient outcomes by leveraging predictive analytics and personalized, educational nudges.

Good Data, Better Marketing - Put the Customer First with User-Centered Strategies

In this episode, Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, shares how he built iterative testing into his team’s DNA by teaching user-centered design strategies that put the customer first.