Resource Center

HoneyBook’s Dan Visnick: Applying B2C Tactics in a B2B World

In this episode of Twilio's Builders Wanted podcast, Dan Visnick, Chief Marketing Officer at HoneyBook, discusses leading marketing efforts with an authentic voice, applying B2C tactics in a B2B world, and using AI to build customer experiences.

Twilio named a Leader in the 2024 Gartner® Magic Quadrant™ for CPaaS

Twilio has been recognized two years in a row based on its completeness of vision and ability to execute..

Equifax’s Laura Trotter: Combining Attribution and Real World Insights

In this episode of Twilio's Builders Wanted podcast, Laura Trotter, Chief Marketing Officer USIS at Equifax, discusses the uncertainty of the macroeconomic environment, organizational alignment, and the dangers of attribution.

Dialpad’s Morgan Norman: Reducing Cognitive Load and Enhancing Delight in PLG

In this episode of Twilio's Builders Wanted podcast, Morgan Norman, Chief Marketing Officer at Dialpad, discusses the importance of onboarding, product-led growth models, and marketing AI products in a saturated market.

Turo’s Andrew Mok: Balancing Data and Intuition

In this episode of Twilio's Builders Wanted podcast, Andrew Mok, Chief Marketing Officer of Turo, discusses balancing data and human insights, stopping the scroll, and dogfooding your product.

Customer experience tolerance: How to use it to improve the customer experience

Address friction and anticipate needs to ensure an exceptional customer experience

Allergan Aesthetics’ Chad Hacker: Future Proofing Your Customer Engagement Stack

In this episode of Twilio's Builders Wanted podcast, Chad Hacker, VP of Consumer and Digital Marketing - US Aesthetics at Allergan Aesthetics, discusses the changing landscape of data privacy, AI targeting on digital platforms, and creating meaningful app experiences.

How to use owned media channels to boost marketing ROI

Learn how to optimize for quality and boost customer engagement.

7 ways to use AI to supercharge your marketing strategy

A marketer's guide to automating manual tasks and building better customer experiences using AI.

The Buy-in Blueprint: Unlocking Support for New Technology

Your step-by-step guide for winning technical buy-in for your next marketing software purchase.

The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed

In this episode of Twilio's Builders Wanted podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.

When consumers control data: how to build trust and succeed in the new digital era

Prioritising consumer trust, embracing new data collection methods, and communicating openly will enable marketers to unlock opportunities in the cookieless future.