Resource Center

Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired

In this episode of Twilio's Builders Wanted podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.

Telus’s Chris Madan: Showing Up in the Moments That Matter

In this episode of Twilio's Builders Wanted podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.

The 2023 guide to collecting and analyzing data

Understand the four types of customer data and how you can use them to build better, more personalized experiences for your users.

The consumer data revolution in Asia Pacific

A combination of consumer scepticism towards third-party data and consumers’ willingness to share information with trusted brands is propelling a sustainable data-sharing ecosystem in the region.

Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills

In this episode of Twilio's Builders Wanted podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.

Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale

In this episode of Twilio's Builders Wanted podcast, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool.

State of Digital Identity Fraud

Fraudulent activities not only affect your company's bottom line but can also harm customer trust and damage your reputation.

The Ultimate Guide to Customer Segmentation

Learn how segmenting users based on values, needs, and behaviors can help your business send the right message to the right person at the right time.

Phy-gital Customer Engagement Strategies with Julie Roy, SVP & CMO of DSW

In this episode of Good Data Better Marketing podcast, Julie Roy, Senior Vice President and Chief Marketing Officer at DSW discuss the phy-gital customer experience, building loyalty through content and communities, and balancing brandformance

Customer Engagement Inspiration Guide

10 ways top businesses engage their customers to increase loyalty and drive revenue.

The State of Personalization 2022 | Twilio

Learn why nearly 3,500 businesses and consumers are saying attitudes and experiences with personalization have changed within the last 12 months.

Twilio for Retail: Top 10 Use Cases

Improve your customer acquisition cost and customer lifetime value.