Resource Center

4 customer data types companies need to utilize

Why companies need to effectively collect and prioritize customer data to provide better experiences

When consumers control data: how to build trust and succeed in the new digital era

Prioritising consumer trust, embracing new data collection methods, and communicating openly will enable marketers to unlock opportunities in the cookieless future.

Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired

In this episode of Twilio's Builders Wanted podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.

5 easy ways to personalize customer experiences

Grow your business and brand loyalty by offering tailored customer interactions

Telus’s Chris Madan: Showing Up in the Moments That Matter

In this episode of Twilio's Builders Wanted podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.

The 2023 guide to collecting and analyzing data

Understand the four types of customer data and how you can use them to build better, more personalized experiences for your users.

The consumer data revolution in Asia Pacific

A combination of consumer scepticism towards third-party data and consumers’ willingness to share information with trusted brands is propelling a sustainable data-sharing ecosystem in the region.

Customer Data Platform (CDP) vs. Data Management Platform (DMP)

Discover key differences between CDPs and DMPs to learn which one is right for your business

Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills

In this episode of Twilio's Builders Wanted podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.

What is a Customer Data Platform (CDP)?

Find out what customer data platforms are, how they work, and why you need one.

Inspiring Product Discovery and Brand Engagement with Ali Miller, Vice President of Product Management, Ads at Instacart

In this episode of Twilio's Builders Wanted podcast, Ali Miller, Vice President of Product Management, Ads at Instacart discusses the power of human interaction, winning the digital shelf, and creating a recipe for trust.

Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale

In this episode of Twilio's Builders Wanted podcast, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool.