Resource Center

5 Trends That Are Changing Customer Engagement

The 5 noteworthy trends that will define customer relationships in 2023 and beyond.

Scaling Growth with Hyper-Personalized Targeting

Watch the webinar to learn best practices for using Personas, how to build hyper-targeted real-time audiences and how to use the Personas Debugger for QA.

How Segment Uses Segment

See how Sales, Marketing, and Customer Success use Segment to spearhead growth, operationalize machine learning, and personalize customer experiences.

The ROI of CDP

In this guide you’ll learn the initial ROI that companies are seeing across KPIs upon adopting a CDP and how companies are maximizing that ROI.

5 Ways Enterprises are Driving Best-in-Class Customer Engagement

In this guide, you’ll learn about real use cases that enterprises are implementing to enhance customer experiences and personalize at scale.

11 Customer Engagement Metrics You Should Be Tracking

Learn why data-driven marketers use metrics to learn how their content is performing and determine campaign success and delight customers.

Cookies, Compliance, and Customer Data

Download this guide you’ll learn the difference between first-party and third-party data, and how it affects marketers and the benefits of a CDP.

7 Steps to Omnichannel Success

Learn why an omnichannel strategy leads to more personalized interactions, seamless customer journeys across all platforms, and increased engagement.

The Fundamentals of Customer Engagement

Download this guide to learn how to measure and optimize performance, top metrics you should be tracking and best practices with real-world examples.

MC Product Tour

A self-guided tour of Twilio SendGrid's Marketing Campaigns with contact management, personalization, content creation, campaign setup, and optimization.

2023 Email Marketing Calendar

This 2023 email marketing calendar will help you stay on top of key dates with best practices, expert tips, and inspirational email ideas.

Apple MPP Guide

Learn everything you need to know about Apple’s MPP—how it will impact your business and how to adapt email programs for success.