Resource Center

Phy-gital Customer Engagement Strategies with Julie Roy, SVP & CMO of DSW

In this episode of Good Data Better Marketing podcast, Julie Roy, Senior Vice President and Chief Marketing Officer at DSW discuss the phy-gital customer experience, building loyalty through content and communities, and balancing brandformance

Scaling Growth with Hyper-Personalized Targeting

Watch the webinar to learn best practices for using Personas, how to build hyper-targeted real-time audiences and how to use the Personas Debugger for QA.

How Segment Uses Segment

See how Sales, Marketing, and Customer Success use Segment to spearhead growth, operationalize machine learning, and personalize customer experiences.

The ROI of CDP

In this guide you’ll learn the initial ROI that companies are seeing across KPIs upon adopting a CDP and how companies are maximizing that ROI.

5 Ways Enterprises are Driving Best-in-Class Customer Engagement

In this guide, you’ll learn about real use cases that enterprises are implementing to enhance customer experiences and personalize at scale.

11 Customer Engagement Metrics You Should Be Tracking

Learn why data-driven marketers use metrics to learn how their content is performing and determine campaign success and delight customers.

Cookies, Compliance, and Customer Data

Download this guide you’ll learn the difference between first-party and third-party data, and how it affects marketers and the benefits of a CDP.

7 Steps to Omnichannel Success

Learn why an omnichannel strategy leads to more personalized interactions, seamless customer journeys across all platforms, and increased engagement.

The Fundamentals of Customer Engagement

Download this guide to learn how to measure and optimize performance, top metrics you should be tracking and best practices with real-world examples.

The Fundamentals of Customer Engagement Platforms

Omdia’s Principal Analyst, Mila D’Antonio, and Twilio’s Senior Director of Product Marketing, Scott Edwards, discuss customer engagement platforms: the solution enterprises implement to collect customer data and integrate communication channels to drive efficient growth.

2022 State of Customer Engagement Report

Learn about the latest digital customer engagement trends from more than 3,400 business leaders and 4,500 consumers across the globe.

15 Ways to Use Data to Engage Your Customers

Learn how to leverage data to optimize your messaging and create personalized experiences across channels.