Resource Center

A Data-Driven Guide to User Onboarding

Packed with tactical steps, advice, and real-life examples, this guide will help ensure every new user becomes a loyal, lifelong customer for your brand.

ROI Calculator

Answer a six-question survey for this email marketing ROI calculator to reveal the value of a 1% improvement to your inbox rate.

IDC Whitepaper: How a Platform Approach is Critical to Customer Engagement Success

More organizations are adopting an integrated customer engagement platform to drive personalized interactions and increase profits, all while protecting customer data.

Your Guide to Quitting Third Party Cookies

Learn the solutions and strategies that can help your business prepare for a cookieless future.

The CDP Report 2022

Download the full report to see the major consumer and business trends observed over the past 12 months.

What is data privacy? Building a future-proof plan for scaling global business

Why data protection is becoming a market differentiator and key requirement for companies to remain competitive in the digital economy

Good Data, Better Marketing - Using Predictive Analytics to Create VIP Customers

In this episode, Kailey and Kristin discuss customer DNA, uniting online data and in-store experience, and creating VIP customers through predictive analytics.

Good Data, Better Marketing - The Key To Customer Engagement: Consent and Iteration

In this episode, Twilio Segment's Matt Smidebush, RVP of Global Customer Success Programs and Seth Familian, Director of Global Advisory Services discuss identity resolution, capturing consent, and the power of iteration.

Good Data, Better Marketing - Improving Customer Engagement in Real Estate Through Digitization

In this episode, David Marine, Chief Marketing Officer at Coldwell Banker expands on digitizing the real estate experience, tools for sellers, and ensuring tactics are adaptable across local markets.

Good Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle

In this episode, Chris Koehler, Chief Marketing Officer at Box, discusses techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.

Good Data, Better Marketing - Engaging Consumers Through Human-Centric Strategies

In this episode, Umi Patel, VP of Consumer Insights & Analytics at PepsiCo's North America Beverage Portfolio, discusses the importance of collecting household data that powers personalization, how they are developing human-centric stories from data, and the power of blending different types of data.

Good Data, Better Marketing - Enhancing Your Customer Experience with Omnichannel Engagement

In this episode, Carolyn Pollock, Chief Marketing Officer at Tailored Brands, discusses how to unlock more meaningful communication with customers and the power of creating a strong engine for new customer acquisition.