Guides

4 customer data types companies need to utilize

Why companies need to effectively collect and prioritize customer data to provide better experiences

Beyond the basics: personalization tactics that actually convert

Learn how to navigate the complexities of personalization, from building the right data foundation to implementing advanced personalization strategies that have a real impact.

5 easy ways to personalize customer experiences

Grow your business and brand loyalty by offering tailored customer interactions

The 2023 guide to collecting and analyzing data

Understand the four types of customer data and how you can use them to build better, more personalized experiences for your users.

Customer Data Platform (CDP) vs. Data Management Platform (DMP)

Discover key differences between CDPs and DMPs to learn which one is right for your business

What is a Customer Data Platform (CDP)?

Find out what customer data platforms are, how they work, and why you need one.

Messaging for Action

How To Drive Massive Engagement with SMS and Chat

Twilio Accolades Book

Explore the real-world achievements and industry acclaim from the leader in Customer Engagement

State of Digital Identity Fraud

Fraudulent activities not only affect your company's bottom line but can also harm customer trust and damage your reputation.

The Ultimate Guide to Customer Segmentation

Learn how segmenting users based on values, needs, and behaviors can help your business send the right message to the right person at the right time.

Twilio for Retail: Top 10 Use Cases

Improve your customer acquisition cost and customer lifetime value.

Industry Solution Guide for Twilio

Dive into the art of what’s possible with Twilio in major industries like retail, healthcare, financial services, and more, and uncover the top use cases and solutions.