Guides

A Guide to Omnichannel Analytics & Reporting

Omnichannel analytics tracks customer interactions across every channel. Here's what it is, why it matters, and the tools you need to implement it.

How to Measure Customer Engagement (9 Key Metrics)

Learn how to measure customer engagement with the essential metrics and KPIs to track engagement, predict churn, and drive growth.

B2B customer segmentation: methods, examples & how to do it

Learn B2B customer segmentation methods, find real examples, and see how to segment business customers based on firmographics, needs, and more.

How to build a winning customer engagement strategy

Learn how to create a customer engagement strategy that drives loyalty. Includes best practices, examples from top companies, and proven tactics

What is customer engagement? Strategies & examples in 2026

Customer engagement measures how well your business connects with customers. Here's what it means, why it matters, and examples & strategies that work.

Marketer's Guide to RCS with Twilio

Achieve higher engagement and conversions with rich, interactive RCS messaging—featuring fundamentals, real-world use cases, proven strategies, and a practical starter checklist to build journeys that connect and convert.

7 Ways to Automate Your Marketing Funnel

Learn how to create great customer experiences at scale.

Emerging Trends and the Future of Rich Business Messaging

Business messaging is evolving fast, with Google and Meta shaping the landscape. Rich content—like carousels, quick replies, and CTAs—makes messaging more engaging than SMS, driving better marketing, sales, and support. The key to success: choose the right channel and future-proof with multi-channel orchestration.

Global Regulatory & Compliance Guide for Marketers

Learn how to balance effective marketing and customer communications practices with regulatory compliance measures across the world

Communications as a Revenue Stream

Unlock growth with Twilio messaging—drive ROI, scale reliably, and turn communications into a strategic advantage.

Holiday Sending 101

The following guide was put together by the Twilio SendGrid support team to ensure you optimize your email sending this holiday season!

Your 2025 Holiday Email Campaign Handbook

Use these tools to help your program smoothly navigate from Point A to Point B this holiday season.