Resource Center

What is Customer Experience (CX)?

Everything you need to know about digital CX, including how to use data to drive truly personalized experiences.

What is CPaaS? A one-page guide for businesses

How businesses are using Communications Platforms as a Service to create superior omnichannel customer experiences

Good Data, Better Marketing - The Key To Customer Engagement: Consent and Iteration

In this episode, Twilio Segment's Matt Smidebush, RVP of Global Customer Success Programs and Seth Familian, Director of Global Advisory Services discuss identity resolution, capturing consent, and the power of iteration.

Good Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle

In this episode, Chris Koehler, Chief Marketing Officer at Box, discusses techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.

Good Data, Better Marketing - Collecting the Right Data to Serve your Audience and your Advertisers

In this episode, Eric Mies, Director of Product, Video Experience, Ads & Ad Operations at Crunchyroll, talks about the rise in data privacy protection and building contextual ads based on customer’s behaviors.

Good Data, Better Marketing - Improving Customer Engagement

In this episode, Pepe Valiente, Senior Management Consultant at IBM Garage, talks about the risks of digital transformations and the importance of personalization, simplicity, and privacy for the customer experience.

Good Data, Better Marketing - Building a Bridge Between Customer Needs and Customer Experience

In this episode, Liz Miller, VP and Principal Analyst at Constellation Research discusses best practices for engaging with customers, what ‘good data’ means, and current trends in marketing and customer engagement.

Good Data, Better Marketing - Put the Customer First with User-Centered Strategies

In this episode, Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, shares how he built iterative testing into his team’s DNA by teaching user-centered design strategies that put the customer first.