Industry Insights
Data
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Data lifecycle: 6 core stages, use cases & tipsGeoffrey Keating Jesse Sumrak -
What is Reverse ETL (and how does it work)?Geoffrey Keating Jesse Sumrak -
3 types of data models & how to choose the right oneGeoffrey Keating Jesse Sumrak -
How to collect first-party data (the right way) in 2026Geoffrey Keating Jesse Sumrak -
Data you can depend on: why your data architecture should be built around your customerSteven Schuler -
4 Key Considerations for Upstream Data OrchestrationDanny Solow -
Building a data culture and bringing marketing and data engineering teams togetherPeter Bell Whitney James -
Announcing the 2025 Customer Data Platform ReportJim Young -
Wait a minute- how did you know that? Striking the balance between personalisation and privacy.Twilio Segment
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