Programmable Messaging | Mar. 28, 2025
[U.S. A2P 10DLC] Improved Brand Registration Lifecycle Events
We’re excited to announce a major upgrade to how you monitor A2P 10DLC Brand registration statuses: Twilio Event Streams now supports more granular notifications for key brand registration events.
With this release, you can subscribe to a comprehensive set of status change events for A2P 10DLC Brands via Twilio Event Streams. This enables you to automate workflows, surface issues more quickly, and provide greater transparency to your customers and systems.
Notably, we’ve introduced two new events — brand-registration.brand-verified and brand-registration.brand-vetted-verified — that serve as indicators when a brand is ready to initiate campaign registration.
To learn more about A2P Notifications through Event Streams , check out our guide docs.
Event Name | Change | Description | |
com.twilio.messaging.compliance.brand-registration.brand-registered | Updated | Brand has been successfully submitted and registered. Does not indicate Brand status. | |
com.twilio.messaging.compliance.brand-registration.brand-failure | Updated | Brand fails registrations. | |
com.twilio.messaging.compliance.brand-registration.brand-verified | New | Brand has an identity status of Verified. | |
com.twilio.messaging.compliance.brand-registration.brand-unverified | Updated | Brand failed primary vetting. Now includes detailed error information. | |
com.twilio.messaging.compliance.brand-registration.brand-vetted-verified | New | Brand has passed secondary vetting. | |
com.twilio.messaging.compliance.brand-registration.secondary-vetting-failure | New | Brand failed secondary vetting. Includes reasons for failure. |