WhatsApp and MMS in Engage Generally Available

With WhatsApp as a native channel in Engage, you can now deliver personalized experiences where, when, and how your customers want with the world's most popular messaging app.

With MMS, you can add images, videos and GIFs to your SMS messages to connect with customers in a more engaging way. WhatsApp and MMS in Engage include the following:

• WhatsApp + MMS Campaign Builders, letting you design and deliver WhatsApp + MMS messages directly within Engage

• Marketing Engagement Analytics, allowing you to understand the performance and ROI for every WhatsApp + MMS message you send

• Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform for each channel separately

For more information, see Segment's documentation on WhatsApp campaigns and SMS templates.