New ‘Click ID’ Callback Parameter for Inbound WhatsApp Messages from a Click-to-WhatsApp Ad

HTTP callbacks (webhooks) for inbound WhatsApp messages that originate from a Meta Click-to-WhatsApp advertisement now include a new ReferralCtwaClid parameter. This parameter contains the unique identifier generated by Meta representing the WhatsApp message conversation initiated by a user’s ad click. Customers can now use this parameter to integrate their WhatsApp business messaging events with Meta’s Conversions API (see ctwa_clid) to optimize Meta’s ads targeting and performance measurement.

Learn more about how to create Click-to-WhatsApp advertisements with Twilio from our blog post.