SendGrid Marketing Campaigns Contacts Feature Enhancement

SendGrid Marketing Campaigns now supports more unique identifiers per contact!

Our latest update to our SendGrid Marketing Campaigns product now allows for up to four unique identifiers per contact: Email, Phone Number ID, External ID, and Anonymous ID. This highly-requested update means an email address is no longer mandatory to store a contact in SendGrid.

Additionally, this new feature gives you greater flexibility in contact management and expanded opportunities for engaging marketing strategies across various channels, all while setting the stage for upcoming SMS capabilities and integration across Twilio and non-Twilio products.

For more information, check out how to Create and Manage Contacts in SendGrid.