SendGrid Marketing Campaigns Integrations and Segment Event Source is Generally Available

SendGrid Marketing Campaigns has released a new Integrations feature as well as a new Segment Event Source.

The latest update to our SendGrid Marketing Campaigns product enables you set up native integrations with your Marketing Campaigns account, starting first with Segment. We have also added a new Marketing Campaigns Segment Event Source within the Segment catalog.

This creates a closed loop between Segment and SendGrid, where you can start to bi-directionally sync data between platforms ensuring you have the most up-to-date information about your customers in both platforms. 

Additionally, this feature release lays the groundwork for future integrations within SendGrid Marketing Campaigns giving you the ultimate flexibility to get data in and out seamlessly from Twilio and non-Twilio products. 

For more information, check out our docs on Integrations and how to set up the Segment Event Source.