New Zealand (NZ)

Locale name

New Zealand

ISO code
The International Organization for Standardization two character representation for the given locale.

NZ

Region

Oceania

Dialing code
The dialing prefix used to establish a call or send an SMS from one locale to the given locale.

+64

Use Cases

Short codes are ideal for high-throughput programmatic messaging.

Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes you may be a good candidate for short codes.

Some of the most common use-cases for short codes in New Zealand are: 

• Two-factor authentication (2FA) or one-time passwords (OTP)
• Promotional or marketing alerts
• Account alert notifications
• Reminders (appointments, upcoming payments, etc.)

Restrictions

Short codes can only message users on carriers within the countries in which they are provisioned. If your customers do not have New Zealand phone numbers on carrier networks that have approved that short code, you should not obtain a New Zealand short code. If you have customers in other countries, Twilio may be able to provision short codes in those countries.

Short codes require express consent from end users before any SMS can be sent; if you cannot obtain consent you should not own a short code.

Twilio and/or the carriers will not support certain types of campaigns, including: 

• Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation.
• Campaigns containing sexual/adult content (which are prohibited by Twilio’s AUP).

Please note that in New Zealand, receiving messages is always free for the end user. FTEU (Free to End User) Short Codes are a reasonable choice for campaigns where the end user has to be able to text back to the short code without a cost.

Minimum term commit for New Zealand Short Code is 3 months.

The notice period before returning the Short Code is 1 month (provided minimum term commit has been fulfilled).

Refer to this article for detailed explanation on New Zealand Short Code Best Practices.

Other Options

Requirements

To apply for a short code in New Zealand, the following details need to be forwarded via email:

• Company Name
• Company Address
• Requestor
  • Full Name
  • Position
  • Phone
  • Mobile
  • Email
  • Address
• Service Details
  • Name of the Service/Promotion
  • Short description of the public facing brand - which industry are you in/what services are provided
  • Go live date
  • Message Content Provider
  • Fully describe the proposed message service
  • Mobile Terminating (MT) message example and if applicable Mobile Originating (MO) message example
  • Process to Opt In and a screenshot or url of the actual Opt-In- needs to be of the whole form not just the opt-in section and opt-in box must be unticked or URL as evidence. Opt-in needs to have the following information: ‘‘I want to receive discounts, appointment reminders and updates via automated texts from (program name) at the phone number I provide. This is not a condition of receiving goods or services. Message frequency varies. Text STOP to opt-out. Reply HELP for help. Responses will incur the following per message charge - Vodafone, Spark, Skinny 20c and 2 Degrees 9c’’
  • Process to Opt out
  • Cost of the service (Standard or FTEU)
  • Request type (new, existing, migration)
  • How will the service be advertised
  • Expected volumes daily and weekly
  • Peak times and expected volumes
  • 0800/0508 number for user queries and helpdesk email
  • Website for User reference
• Preferred Billing Method:
  • Quarterly or Yearly (prices can be reviewed from here)
• Twilio Account SID

Timeframe

5-6 weeks, once you submit all required information and documentation.

Please expect delays on any applications submitted from December through mid January, as the wireless carriers have an annual provisioning freeze during this time.

Regulatory Bodies

• NZ Telecommunications Forum Inc (TCF)
• Department of International Affairs (DIA)

Pricing

Click to see SMS pricing, including short codes.

Next Steps

To apply for New Zealand Short Code please follow these steps:

• Check all the requirements above and collect all the needed details.
• Send the application including all the requirements to sc@twilio.com.