Resource Center
Podcasts
Builders Wanted
Inside a Rebrand: How Twilio Got Its Swagger Back with CMO Chris Koehler and VP of Brand Adam Morgan
Twilio just reintroduced itself to the world with a bold new brand—and in this kickoff episode of Builders Wanted, you’ll meet the leaders behind it.
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PodcastGood Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle
In this episode, Chris Koehler, Chief Marketing Officer at Box, discusses techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.
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Podcast
Good Data, Better Marketing - Adaptable Marketing Strategies for Global Communities
In this episode, Sonia Oblitey, Senior Director of Global Marketing at OkCupid, discusses the importance of tailored global marketing strategies and knowing the values and patterns of their target groups.
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Podcast
Good Data, Better Marketing - Giving your Customer a Seat at the Table
In this episode, Ted Chi, Digital Marketing Executive at Fortune 500 and startups alike, discusses major trends impacting the media industry and how he centers the customer in decision-making.
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Podcast
Good Data, Better Marketing - The Connected Customer Journey Starts with Behavioral Insights
In this episode, Erin Pryor, Executive Vice President, Chief Marketing Officer and Client Experience at First Horizon Bank, shares how in an industry rich with data, building connected customer experiences online and offline is essential to setting a brand apart.
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Podcast
Good Data, Better Marketing - A Data-Driven Approach to Building Authentic Relationships
In this episode, Keri Taub, VP of Strategy at Bloomingdale’s, discusses how bringing quantitative and qualitative data together is essential to building authentic relationships and memorable experiences in the luxury retail industry.
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