Podcasts

Good Data, Better Marketing - The Key To Customer Engagement: Consent and Iteration

In this episode, Twilio Segment's Matt Smidebush, RVP of Global Customer Success Programs and Seth Familian, Director of Global Advisory Services discuss identity resolution, capturing consent, and the power of iteration.

Good Data, Better Marketing - Improving Customer Engagement in Real Estate Through Digitization

In this episode, David Marine, Chief Marketing Officer at Coldwell Banker expands on digitizing the real estate experience, tools for sellers, and ensuring tactics are adaptable across local markets.

Good Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle

In this episode, Chris Koehler, Chief Marketing Officer at Box, discusses techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.

Good Data, Better Marketing - Engaging Consumers Through Human-Centric Strategies

In this episode, Umi Patel, VP of Consumer Insights & Analytics at PepsiCo's North America Beverage Portfolio, discusses the importance of collecting household data that powers personalization, how they are developing human-centric stories from data, and the power of blending different types of data.

Good Data, Better Marketing - Enhancing Your Customer Experience with Omnichannel Engagement

In this episode, Carolyn Pollock, Chief Marketing Officer at Tailored Brands, discusses how to unlock more meaningful communication with customers and the power of creating a strong engine for new customer acquisition.

Good Data, Better Marketing - Adaptable Marketing Strategies for Global Communities

In this episode, Sonia Oblitey, Senior Director of Global Marketing at OkCupid, discusses the importance of tailored global marketing strategies and knowing the values and patterns of their target groups.

Good Data, Better Marketing - Why a Strong Data Foundation is Business-Critical

In this episode, Kendell Timmers, SVP and Head of Data & Insights at The New York Times, discusses how they have built a strong data foundation, personalizing paywalls, and the looming cookie apocalypse.

Good Data, Better Marketing - Removing Barriers for a Seamless Customer Experience

In this episode, John Sheldon, Chief Marketing Officer at SmileDirectClub, talks about the importance of a CRM across a business, rethinking the role of digital in the funnel, and the change in consumers' confidence in telehealth.

Good Data, Better Marketing - Building a Bridge Between Customer Needs and Customer Experience

In this episode, Liz Miller, VP and Principal Analyst at Constellation Research discusses best practices for engaging with customers, what ‘good data’ means, and current trends in marketing and customer engagement.

Good Data, Better Marketing - Giving your Customer a Seat at the Table

In this episode, Ted Chi, Digital Marketing Executive at Fortune 500 and startups alike, discusses major trends impacting the media industry and how he centers the customer in decision-making.

Good Data, Better Marketing - The Connected Customer Journey Starts with Behavioral Insights

In this episode, Erin Pryor, Executive Vice President, Chief Marketing Officer and Client Experience at First Horizon Bank, shares how in an industry rich with data, building connected customer experiences online and offline is essential to setting a brand apart.