Product changelog and announcements

BigQuery and Redshift Supported as Linked Audience Warehouse Sources - General Availability

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. With this GA release, the Data Graph now supports both Redshift and BigQuery as a warehouse source.

For more information view our documentation.

Configurable Lookback for Historical Event Data is now available to all users on Business plans. When creating or editing real-time audiences, you can set a lookback window (e.g., “last 90 days”) under Include Historical Event Data to limit how far back event data is processed. Disable it to use only data after creation. This will speed up initial computations by reducing backfill time, while batch audiences continue to include historical data by default.

As of April 10, 2025 the Legacy Boku Identity APIs Infrastructure in Europe will be migrated.

We would like to inform you about upcoming changes to Legacy Boku Identity API’s production infrastructure in Europe. These changes will not impact your current service. Our goal is to minimize impact to your current integration to our services. These updates are part of our ongoing commitment to improving performance, scalability, and reliability for all our customers.

If you have whitelisted or hardcorded our IP addresses instead of URLs, please make a note of our new IP addresses. These new IP addresses will take effect once we perform the switchover to AWS cloud services.

Our support team is available to assist you with any questions or concerns at accsec-onboarding@twilio.com.

Thank you for choosing Twilio. We appreciate your partnership and look forward to continuing to provide you with exceptional service.

Audience Consumers is now available to all users on Business plans.

You can view a new Consumers tab on audiences to see a list of audiences that reference it in their definitions. When editing, disabling, or deleting an audience, a warning will appear if it’s referenced by other audiences, showing the count and a link to review them. This will ensure that you understand dependencies and manage audience relationships more effectively. For more information, view our documentation.

You can now sign up to receive a weekly email of your [Deliverability Score], so you can track your messaging health and performance. 

The [Deliverability Score] provides a simple, comprehensive view of your messaging traffic and helps you target specific areas for improvement. The new weekly email summarizes your score and provides links to Twilio Console Messaging Insights where you can view score details, identify optimizations, and troubleshoot. 

We're excited to announce that we have made updates to the existing Compliance Report to now include Toll-Free & Regulatory Compliance Information.  Compliance information from all 3 programs (A2P, Toll-Free & Regulatory Bundles) can be downloaded from one singular report on demand and can be accessed on the download page located on Twilio's Console.

We're excited to announce our new hashing detection capability, designed to simplify how you work with sensitive data across different destinations.

Key Features:

• Automatic Hashing Detection: Segment now intelligently detects when fields contain pre-hashed values and avoids double-hashing them

• Plain Text Support: For un-hashed values, Segment continues to automatically hash according to each destination's requirements

• Simplified Workflows: No configuration needed - the system automatically determines whether values need hashing

This enhancement is valuable for customers with strict data privacy requirements who pre-hash PII before it enters Segment's infrastructure. It prevents match failures caused by double-hashing and eliminates common troubleshooting issues when activating pre-hashed data from warehouses or other systems.

The feature is now available for key advertising and marketing technology destinations, with field-level indicators showing which fields support this capability.

Find complete documentation here.

Managing your Salesforce Marketing Cloud (SFMC) Data Extensions just got a whole lot easier! With our latest update, you can now search, select, and even create new Data Extensions—all from within Segment. 

What’s new?

• Search and select existing Data Extensions
  • No more switching between Segment and SFMC. Just search by ID, select a Data Extension, and start mapping fields in just a few clicks.
• Seamless field mapping
  • Once you’ve selected a Data Extension, you’ll see all available fields in a dropdown. Just pick the ones you need and map your Segment data instantly.
• Create new Data Extensions directly in Segment
  • No need to jump into SFMC. Define a name, folder, and description, then, customize your fields by setting type, length, nullable, and primary key options—all within Segment.
• Less friction, faster activation
  • Skip the manual setup and focus on running campaigns. This update removes extra steps and keeps your customer data flowing smoothly.

How to get started

This new functionality is already available in our Salesforce Marketing Cloud (Actions) destination. Try it out now by visiting your SFMC destination settings in Segment.

ConversationRelay has been updated to include ElevenLabs as a text-to-speech provider.