Product changelog and announcements

WhatsApp as a native channel in Engage is now in public beta. You can deliver personalized experiences where, when, and how your customers want with WhatsApp, the most popular messaging app in the world.

WhatsApp in Engage includes:

• WhatsApp Campaign Builders, letting you design and deliver WhatsApp messages directly within Engage

• Marketing Engagement Analytics, helping you understand performance and ROI for every WhatsApp message you send

• Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform 

For more information, view Segment’s WhatsApp Campaigns and WhatsApp Template documentation.

Twilio Event Streams Segment Sink is now Generally Available. Check out Segment Quickstart to learn more, and start sending Twilio events. With this Sink:

• You can send your data to one of 400+ destinations available via Segment.
• You can use Segment Profiles to link your Twilio data to an individual for an omni-channel view of your customer’s interactions, or use customer engagement tools, such as Engage, to deliver personalized, omnichannel experiences.

Twilio releases end-user usability improvements on the Phone Number detail(configuration) page.
As an example, you can navigate to this page from Console UI -> Phone Numbers -> Active Phone Numbers -> Click on the phone number.

The Console UI improvement introduces two new sections/tabs for faster navigation.

1) Properties tab: Contains details about the phone number.
Such as: Friendly Name, Number type, Location, Capabilities. It allows you to edit the friendly name from here and also release the phone number from this tab.

2) Configure tab: Enables configurations related to: routing updates, configuration updates, integrations with messaging services, add/remove emergency address.

No previous functionality has been removed and no action is required.

Emoji Support in Channels is available to all users on Engage Premier plans.

This feature enables marketers to use emojis in the bodies and subject lines of email and SMS messages.

For more information see the Engage campaigns documentation.

Geographic permissions exist to help you protect your application from fraud and abuse, or simply avoid unexpectedly high costs for voice or messaging usage. Voice Geo Permissions control which countries and subsets of phone numbers you can dial out to from your Twilio project and can be managed in the Console via the Voice Geo Permissions page or using the API.

We have updated the country name for the code +672 from “Norfolk Island” to “Australian External Territories” to be more consistent with the definition by the International Telecommunications Union (ITU): 

• Australian External Territories (country code +672)  
• Norfolk Island (external territory of Australia) (country code +672 3)

This will not impact the number ranges that can be reached by your account as we have not updated the code. With the Australian External Territories country code (+672) enabled, you will be able to reach Norfolk Island destinations (+672 3).

For more information, please see our article International Voice Dialing Geographic Permissions (Geo Permissions) and How They Work and our docs.

Geographic permissions exist to help you protect your application from fraud and abuse, or simply avoid unexpectedly high costs for voice or messaging usage. Voice Geo Permissions control which countries and subsets of phone numbers you can dial out to from your Twilio project and can be managed in the Console via the Voice Geo Permissions page or using the API.

We have updated the country name for the code +672 from “Norfolk Island” to “Australian External Territories” to be more consistent with the definition by the International Telecommunications Union (ITU): 

• Australian External Territories (country code +672)  
• Norfolk Island (external territory of Australia) (country code +672 3)

Twilio PHP SDK major version 7.x is now available. 

Behind the scenes the PHP Helper is now auto-generated via OpenAPI with this release. This enables us to rapidly add new features and enhance consistency across versions and languages.

You can find the new version on Packagist.

To learn more about the PHP Helper Library, check out our docs.

Microvisor developers need a lightweight, scalable, and reliable way to send high volumes of sensor and other device data to their cloud platforms to perform analytics that can then drive business decisions. Microvisor therefore now supports MQTT, a lightweight network protocol for machine-to-machine messaging, predominantly used in low-power IoT architectures.

The general MQTT architecture looks as follows:

Microvisor provides a set of system calls which allow your application, acting as the MQTT client, to communicate with public and private MQTT brokers to subscribe to topics, post messages to those topics, and to be notified of inbound messages. 

Your application will ask Microvisor to perform MQTT tasks on its behalf, and Microvisor will respond immediately, either accepting the command or providing a reason why it is unable to do so. It will respond asynchronously with the outcome of accepted operations. Microvisor’s notification system is used to manage this asynchronicity.

For more information, visit How to Issue MQTT Requests Under Microvisor.

The Google Analytics 4 Web destination lets you send web data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.

This destination works on the client by loading gtag.js for you.

For more information, see Segment's Google Analytics 4 Web destination documentation.

The Braze Cohorts destination, built on Destination Actions, is now in Public Beta.

With this destination, customers can send Engage audiences to their Braze account as cohorts, and cohorts can be used to build campaigns with the most accurate customer data.

This is a more scalable alternative to storing audience subscription in user-level attributes in Braze.

For more information, see Segment's Braze Cohorts documentation.