Product changelog and announcements

The Salesforce Pardot (Actions) destination is now in General Availability.

With this destination, customers can create and update prospects in Salesforce Pardot. Data is sent server-side and can be used to automate marketing campaigns. 

For more information see Segment's Salesforce Pardot (Actions) Destination documentation.

New functionality to upload offline click conversions, offline call conversions, and conversion adjustments to the Google Ads API is in General Availability.

These features can be found in the Google Enhanced Conversions destination, which has now been renamed Google Ads Conversions to reflect the new feature set.

For more information, see Segment's documentation.

The LinkedIn Audiences destination, built on Destination Actions, is now in General Availability.

With this destination, customers can send Engage audiences to their LinkedIn Ads account. Benefits include OAuth support and the ability to sync multiple audiences using the same destination instance to better advertise to users on LinkedIn.

For more information, see Segment's LinkedIn Audiences documentation.

Klaviyo (Actions) Destination is now in Public Beta.

Klaviyo is a powerful email platform focused on ecommerce that helps companies make more money. It supports segmentation based on category and event triggers like product bought, page viewed, email engagement, or amount spent.

With this destination, you can send Engage audiences and rETL data to lists and profiles in Klaviyo. In addition to creating users in lists, you can also send Track events for each user.

For more information, see the Klaviyo Actions Documentation.

Segment's destination for Optimizely allows customers to send Segment profile data into Optimizely to power testing and experimentation.

This upgrade brings the destination into the Actions Framework and connects to the latest Optimizely SDK, providing improved performance, security, and implementation.

For more information, see the Optimizely Feature Experimentation (Actions) Destination Documentation.

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. With this public beta release, the Data Graph now supports Redshift as a warehouse source.

Profiles Sync is available as a public beta offering.

This feature makes Twilio Segment's identity-resolved customer profiles portable. Data teams can now access ready-to-query models and data sets, within the warehouse of their choice, to enrich customer profiles in the warehouse according to business needs.

Profiles Sync enables data teams to focus on creating valuable audiences in the data warehouse that power personalized customer experiences.

For more information, see the Profiles Sync documentation.

Reverse ETL is available as a public beta offering.

This feature makes it simple to activate data from a warehouse and load it into downstream destinations. Bringing the power of the CDP and the data warehouse together empowers core business teams with valuable customer data so that they can focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.

For more information, see the Reverse ETL documentation.

Journey Archive helps marketers end Journeys while preserving historical data. Archiving a Journey stops all Journey calculations and prevents users from entering or progressing through the Journey. Segment retains all of the Journey's data, though, letting you view its historical performance while freeing up compute credits.

Learn more in the Build a Journey documentation.

Segment's goal is to help customers get the full value from the Profiles Sync product by building materialized views in Segment and syncing them to the customer data warehouse.

Segment is adding three materialized view tables on top of the existing raw tables synced with Profiles Sync.

To learn more about these materialized view tables, visit the Profiles Sync docs.