Product changelog and announcements

The Salesforce Pardot (Actions) destination is now in General Availability.

With this destination, customers can create and update prospects in Salesforce Pardot. Data is sent server-side and can be used to automate marketing campaigns. 

For more information see Segment's Salesforce Pardot (Actions) Destination documentation.

New functionality to upload offline click conversions, offline call conversions, and conversion adjustments to the Google Ads API is in General Availability.

These features can be found in the Google Enhanced Conversions destination, which has now been renamed Google Ads Conversions to reflect the new feature set.

For more information, see Segment's documentation.

The LinkedIn Audiences destination, built on Destination Actions, is now in General Availability.

With this destination, customers can send Engage audiences to their LinkedIn Ads account. Benefits include OAuth support and the ability to sync multiple audiences using the same destination instance to better advertise to users on LinkedIn.

For more information, see Segment's LinkedIn Audiences documentation.

The Intercom Web and Cloud Mode (Actions) destinations are now in General Availability.

These new destinations allow customers to create leads, contacts, and companies in Intercom. Contacts and companies can be updated with their latest attributes and events. With this data, customers can personally communicate with their users with targeted content, behavior-driven messages, and conversational support.

Learn more in the documentation:

• Intercom Web (Actions)

• Intercom Cloud Mode (Actions)

The Salesforce Marketing Cloud (Actions) destination is now in Public Beta.

With this destination, customers can create contacts, store contact and event data in data extensions, and send API events to Salesforce Marketing Cloud. Benefits include batch support, flexible primary keys, and an API upgrade.

For more information, see Segment's Salesforce Marketing Cloud (Actions) documentation.

The HubSpot Web and Cloud Mode (Actions) destinations are now in General Availability.

With these destinations, customers can benefit from a number of improvements, including OAuth support, clearer mapping of data for an easier setup, and support for custom behavioral events.

Learn more in the documentation:

• HubSpot Web (Actions)

• HubSpot Cloud Mode (Actions)

The Webhooks (Actions) destination is now in Public Beta.

With this destination, customers can submit real-time user data to any webhook URL.

For more information, see Segment's public documentation.

The Adobe Target Web and Cloud Mode destinations, built on Destination Actions, are now in General Availability.

With these new destinations, customers will be able to send their first-party data to Adobe Target. From there, they can A/B test, construct audiences, and personalize user experiences, all based on the profile information collected and defined in Segment. Learn more in the documentation:

• Adobe Target Web

• Adobe Target Cloud Mode

On May 15, 2023, Segment will end support for Analytics React Native Classic, which includes versions 1.5.1 and older.

All customer tiers have access and can upgrade to Analytics React Native 2.0, which is lighter weight and more performant.

See the Analytics React Native 2.0 docs to learn more.

Klaviyo (Actions) Destination is now in Public Beta.

Klaviyo is a powerful email platform focused on ecommerce that helps companies make more money. It supports segmentation based on category and event triggers like product bought, page viewed, email engagement, or amount spent.

With this destination, you can send Engage audiences and rETL data to lists and profiles in Klaviyo. In addition to creating users in lists, you can also send Track events for each user.

For more information, see the Klaviyo Actions Documentation.