Product changelog and announcements

The Pinterest API for Conversions destination, built on Actions, is a server-to-server integration with the Pinterest API.

It allows customers to pass web, app, and offline events from Segment directly to Pinterest. Events can be used to evaluate an ad's effectiveness to improve content, targeting, and placement of future ads, without the use of third party cookies.

For more information see the Pinterest API for Conversions Documentation.

Entity Property Condition Groups is now available for Linked Audiences to all customers on Business Plans with Linked Audiences. When filtering on entity properties in your entity condition, you can now create entity property condition groups, allowing you to utilize both the AND and OR operators in the same entity condition, streamlining the audience building experience. For more information on Linked Audiences, refer to our documentation. 

This update to the Salesforce (Actions) destination fixes several customer pain points, improves security, and adds new functionality. The Salesforce (Actions) Destination supports OAuth 2.0, delivers granular control over what data is sent through the API (helping customers work within rate-limited contracts efficiently), and provides several new customization options and quality-of-life improvements.

To learn more, read the Salesforce (Actions) Destination.

With these new Web- and Cloud-mode destinations, you can send your first-party data to Adobe Target. From there, A/B test, construct audiences, and personalize user experiences, all based on the profile information collected and defined in Segment.

Learn more in the documentation:

• Adobe Target Web
• Adobe Target Cloud

Google deprecated Adwords v7 and Segment has updated its API integration to v9. This update allows customers using Google MCC to select any of the Google Ads accounts managed by their primary Google Ads account.

For more information, see the Google Adwords Remarketing List Destination documentation.

Source Volume alerting is now generally available for all Cloud Streaming Sources.

When viewing a source, access the Alert tab and provide a percentage threshold to alert against positive or negative changes in the event volume emitted from the source compared to the previous 24 hours.

For example, if you set a change percentage of 4%, Segment notifies you when your source ingests less than 96% or more than 104% of the typical event volume.

Additionally, for this new alert and the preexisting Destination Delivery alert, you can now specify a specific email address as the recipient for a triggered alert and/or a Slack channel of your choosing (in-app alerts also remain an option).

Delivery Overview is now generally available for all cloud-streaming destinations receiving events from cloud-streaming sources.

With Delivery Overview, you can verify that your source receives your events, that any filters and Tracking Plans work as expected, and that events successfully flow to your destination.

You can use Delivery Overview’s pipeline view to identify any event delivery errors or unexpected behavior, leading to quicker resolution of data quality issues.

For more information, see the Delivery Overview documentation.

Cloud object sources are available to all users in the EU.

This update allows users in the EU region to use Cloud Object sources and sync data to warehouses with the same functionality as in the US.

The following list contains all cloud object sources that are available in the EU region:

• Facebook Ads
• Google Ads
• Salesforce
• Zendesk
• Stripe
• Intercom
• Mailchimp
• HubSpot
• Twilio
• Salesforce Marketing Cloud
• Marketo
• SendGrid
• Mandrill

The updated Mappings UI for Actions destinations is available to all users on all plans. It lets customers define how to map the event fields from their source to their destination in a new left-to-right layout. It also improves the discoverability of functionality to add a test event and to send a test event to the destination.

Suggested Mappings automates the mapping of a source, which provides you with mapping suggestions while allowing you to tweak and perfect each mapping.

For more information, see Segment's Suggested Mappings documentation.