Product changelog and announcements

You’ll now be able to streamline warehouse credential management across Segment warehouse products: Profiles Sync & Storage destinations. Centrally manage warehouse credentials in Segment settings. Unified warehouse credentials is included with all plans with access to Profiles Sync and/or Storage destinations.

The Source Overview page now allows users to view a chart of source volume data (and accompanying event information), enabling them to view spikes and drops in a particular source’s volume over various time periods.

The information displayed in the image is representative of a customer’s Successfully Received step in Delivery Overview.

Braze Liquid Syntax Copy for Linked Audiences is now in Public Beta.

When setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload.

You can then paste and adjust the syntax as needed in your Braze messaging templates.

For more information, visit the Linked Audiences documentation.

Selective Sync is a service that allows customers to fetch selected data from the Salesforce source. This feature enhancement allows Self-Serve (non-BT) customers to use the Selective Sync functionality without the need to create a ticket with Success Engineering.

For more information, see the Salesforce Source documentation.

Warehouse Enrichment for Journeys Destination Sends

Destination Sends from the new version of Journeys now support enriching outbound payloads with warehouse data, allowing you to add entirely new fields or update key data with the latest and greatest from your source of truth.

Here's how it works. Within a journey:

1. Add a Destination Send step, select your destination and action

2. Click the Entity properties tab

3. Select the entity from your data graph to join to and the join key

4. Select the entity properties to include

Just make sure on the Data Graph > Edit Data Graph that your entity is enabled for Linked Events. All workspaces with access to Engage Foundations are provisioned with access to 1 entity and 1 million rows. If you need more, contact your account team.

Auto-Instrumentation: The End of Manual Tracking

You can now capture, create, and publish events without touching code.
Auto-Instrumentation lets you move at the speed of your business, not your release cycle.

Why It Matters

Manual event tracking slows down product and marketing teams. Each new event usually means a Jira ticket, a sprint slot, and a release window.

Auto-Instrumentation removes that bottleneck. It lets non-engineers define new events in minutes instead of waiting weeks for an app update.

Teams that adopt Auto-Instrumentation see:

• Faster campaign launches and A/B test setups

• Cleaner, more consistent data

• Less engineering overhead and context switching

How It Works

1. Replace the original Segment SDK with the Signals SDK in your website or mobile app (Swift or Kotlin).

2. Enable Auto-Instrumentation in your Segment source settings (Settings > Advanced > Auto-Instrumentation).

3. Turn on Debug Mode on web, iOS, or Android.

4. Interact with your app — Segment records every click, navigation, and API call as interactions.

5. Open the Event Builder in your workspace to:

   • View captured interactions

   • Combine them into Event Rules

   • Map event properties or traits

   • Preview and Publish directly — no deploys needed

Once published, the SDK automatically emits those events through your standard Segment pipelines: Protocols, Destinations, Audiences, Journeys, and Warehouses.

Pro tip: You can verify your event firing in real time from the Source Debugger.

Demo video

Example Use Cases

• Marketing teams can instrument new funnel events instantly — no sprint cycles required.

• Product managers can track onboarding or feature usage without waiting for the next deploy.

Availability

Auto-Instrumentation is now in Public Beta for all workspaces.
Enable it today from your Segment workspace:

Source → Settings → Advanced → Auto-Instrumentation → Toggle On

Then update your SDKs and start capturing your first signals.
 

Read the full setup guide › 

Related Blog: Auto-Instrumentation: The End of Manual Tracking

The Intercom Web and Cloud Mode (Actions) destinations allow customers to create leads, contacts, and companies in Intercom. Contacts and companies can be updated with their latest attributes and events. With this data, customers can personally communicate with their users with targeted content, behavior-driven messages, and conversational support. Learn more in the documentation:

• Intercom Web (Actions)

• Intercom Cloud Mode (Actions)

The Pardot (Actions) destination is now in Public Beta. With this destination, customers can create and update prospects in Pardot. Data is sent server-side and can be used to automate marketing campaigns. 

For more information, see the Salesforce Pardot (Actions) documentation.

The new HubSpot Web and Cloud Mode destinations, built on Destination Actions, are now in Public Beta. With these destinations, customers can benefit from a number of improvements, including OAuth support, clearer mapping of data for an easier setup, and support for custom behavioral events. Learn more in the documentation:

• HubSpot Web (Actions)

• HubSpot Cloud Mode (Actions)

The LinkedIn Audiences destination, built on Destination Actions, is now in Public Beta. With this destination, customers can send Engage audiences to their LinkedIn Ads account. Benefits include OAuth support and the ability to sync multiple audiences using the same destination instance to better advertise to users on LinkedIn.

For more information, see Segment's LinkedIn Audiences (Actions) documentation.