Product changelog and announcements

Use the Databricks Destination to sync Segment events into your Databricks Lakehouse.

This destination has functional parity with other Segment warehouse destinations, including replay support, EU support, selective sync, and more.

Visit the Databricks Destination documentation for more information.

Databricks for Profiles Sync is now Generally Available.

With Databricks, you can sync Segment profiles directly into your Databricks Lakehouse.

This feature is only available for Unify.

Visit the documentation to get started with Databricks for Profiles Sync.

Event-Triggered Journeys are now available in Public Beta to all Twilio Engage users. This feature unlocks new transactional and abandonment use cases to enable faster, personalized campaigns. For more information, visit the Event-Triggered Journeys Documentation.

The Developer Portal is the place where partners go to manage their integrations with Segment.

Once invited, partners can log into the Developer Portal, where they can view their integration’s status, manage their integration’s catalog metadata, and invite additional team members to join their team. This feature is only available for partners who are currently being onboarded in cohorts.

For more information, see Segment's Developer Portal.

With action buttons and badge count settings, you can further control how your push notifications show up on your customers’ mobile devices. 

• Action buttons let you set content and actions for buttons when using push notifications in Engage. With action buttons, your users can interact directly with your app from a notification without needing to click into an app experience.

• Badges are small icons that are ideal for getting a user’s attention. You can now specify the badge count when creating your push notification template in Engage, giving you more customization options for how your notification is delivered.

For more information, see Segment's Mobile Push documentation.

Delivery Overview Public API endpoints now have additional event granularity for Audience events. You can now filter and groupBy metrics based on audience ID, activation ID, and space ID.

Check out our Delivery Overview API Documentation for more information.

With Analytics-CSharp (C#), you can add Segment analytics to your C#-based application which includes Unity, Xamarin, and .NET. 

For more information, see the documentation for Analytics-CSharp.

Segment's Google Ads Cloud Source is now powered by the latest Google Ads APIs. Google's Ads APIs are the next generation of their old AdWords APIs, which are scheduled to be deprecated on April 27, 2022. The Google Ads Cloud Source has been upgraded ahead of time to ensure that you can continue retrieving your data without interruption.

No action is required by customers to enjoy the benefits of the upgrade.

In December, two partners released integrations with Segment:

Destinations:

• Insider (documentation) - in General Availability as of December 7

Sources:

• CommandBar (documentation) - in General Availability as of December 7

Destination Insert Functions enables Segment's customers to extend their data pipeline using code at egress, before data is processed by destinations.

Use Destination Insert Functions to:

• Implement custom logic to perform enrichment using third-party sources as well as Profile API, which brings additional context to your data before it’s sent to a destination.

• Transform data that’s going out, enabling advanced filtration and computation like sending only those events that meet specific criteria (using nested if-else code) and performing logical and arithmetic computations on it.

• Ensure data compliance by performing tokenization, encryption, or decryption before sending data out.

All users who have functions enabled for their workspace can use Destination Insert Functions. For more information view Segment's Destination Insert Functions docs.