Product changelog and announcements

Emoji Support in Channels is available to all users on Engage Premier plans.

This feature enables marketers to use emojis in the bodies and subject lines of email and SMS messages.

For more information see the Engage campaigns documentation.

Trait Activation now supports all Destination Actions. Trait Activation includes both Trait Enrichment and ID Sync: 

• With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations. 

• Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations.

Visit the Trait Activation docs to learn more.

Consent enforcement in third party (Action and Classic) Reverse ETL Destinations is available to all users on the Business Tier plan.

This feature enables customers using Reverse ETL to enforce end-user consent preferences by routing end user data only to destination categories they have consented to share data with.

For more information, see the Consent in Reverse ETL documentation.

With Broadcasts, you can send one-off promotional messages by SMS or email.

Targeted and personalized with the same level of real-time data sophistication used for advanced lifecycle marketing efforts, Broadcasts were built with SendGrid email and Twilio SMS functionality.

Using one centralized platform, Broadcasts offer scalability and reliable deliverability.

For more information, see Segment's Broadcasts documentation.

All users can now send their Reverse ETL alerts to a user-defined email and/or a Slack channel.

This feature enables users of Reverse ETL Connections to receive alerts to a specific email address and/or Slack channel of their choosing.

For more information, see Reverse ETL: Alerting.

The new HTML Editor is available to all Engage Premier customers. This feature enables both code and visual editing capabilities.

With the HTML Editor, you can build your email template with code, copy and paste existing code, or use the visual editor for a code free design experience.

For more information, visit the Engage HTML Editor docs.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.

With this public beta release, Reverse ETL now supports Databricks as a source.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.

With this Public Beta release, Reverse ETL now supports Postgres as a source.

Regional Segment in the EU gives you Connections, Protocols, and Personas with data ingestion, processing, storage, and audience creation done on infrastructure hosted in the EU. It is currently available to New Business Tier customers.

Segment makes it easy to collect, unify, and activate your customer data in any system where you need it while giving you the tools and controls to help enable compliance with EU data regulations like GDPR and Schrems II.

For more details, see the Regional Segment documentation and blog post.

Entry Pause helps better manage your many lifecycle campaigns and Journeys by preventing new users from entering the journey while existing members of the Journeys will continue to flow through the Journey.

Learn in Segment’s Journey’s documentation.