Product changelog and announcements

The Developer Portal is the place where partners go to manage their integrations with Segment.

Once invited, partners can log into the Developer Portal where they can view their integration’s status, manage their integration’s catalog metadata, and invite additional team members to join their team. This feature is only available for partners.

For more information, see Segment's Developer Portal.

Users can now choose to be alerted when an Audience Computation/Run completes

Description example: This new alert can be discovered and configured via Monitor > Alerting > Default > Engage > Audience Run Completed and is GA.

Audience Event Health alerting has shipped to GA and is available to all Engage users.

• This alert allows users to be notified when a specific Audience’s events fail to sync to the destination by X%.

• Users can choose to send the notifications to an email of their choice, to Slack, or via in-app notifications.

• This release has introduced a new “Alerts” tab to the Audience overview page, one of the places where relevant alerts can be found moving forward for Engage

Segment’s native alerting features have a new home in-app, within Monitor / Alerting. This new interface allows to view and configure all available alerts across their Segment Workspace. A single place to review, configure, and enable/disable alerts for any of our features. 

Functions Versioning will enable users to:

• Access the complete change history for both source and destination functions, including version history and creation details.

• Compare different versions, using either a unified or split diff checker view.

• In the event of any issues, roll back and restore to a previous version.

All users who have functions enabled for their workspace can utilize function versioning.

For more information view Segment's Functions editing documentation.

Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code.

Functions Copilot is in Public Beta and available to all Segment users who have functions enabled for their workspace.

For more information, see Segment's Functions Copilot documentation.

With WhatsApp as a native channel in Engage, you can now deliver personalized experiences where, when, and how your customers want with the world's most popular messaging app.

With MMS, you can add images, videos and GIFs to your SMS messages to connect with customers in a more engaging way. WhatsApp and MMS in Engage include the following:

• WhatsApp + MMS Campaign Builders, letting you design and deliver WhatsApp + MMS messages directly within Engage

• Marketing Engagement Analytics, allowing you to understand the performance and ROI for every WhatsApp + MMS message you send

• Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform for each channel separately

For more information, see Segment's documentation on WhatsApp campaigns and SMS templates.

We're thrilled to announce a major update to our Data Graph: the launch of our visual, no-code Data Graph builder.

With this release, creating and managing your Data Graph is more intuitive than ever. Our new editing experience empowers you to add entities and relationships with a simple point-and-click interface and easy-to-use dropdown menus—no coding required. This streamlined approach opens up Data Graph editing to a wider range of users.

The new visual builder is now the default way to edit your Data Graph, but power users who still prefer working with raw configuration code – or who wish to copy the code into version control – can seamlessly switch between the no-code and code-based editors at any time.

Description: Linked Audiences customers can now activate list-based action destinations—ideal for advertising and ROAS campaigns.

You can now activate data using Actions List Destinations including key adtech platforms like Google and Facebook Custom Audiences. This helps improve return on ad spend by leveraging your complete first-party data relationships for more precise audience targeting.
 

Full list of supported Destinations:

• Facebook Custom Audiences (new)
• Marketo Static Lists (new)
• Google Conversions
• TikTok Audiences
• Klaviyo
• Amazon AMC
• Display & Video 360
• First-Party DV360

For more information, check out our docs.

With Regional Segment, you can now personalize experiences using native email and SMS channels on Engage EU infrastructure.

Using Engage Premier, you can create personalized email campaigns, send targeted SMS notifications, and deliver tailored messages.

This expansion into the EU market reinforces Segment’s commitment to meet specific customer needs by offering localized infrastructure.