Product changelog and announcements

This month, our partner Statsig released their Source integration, which is in Beta as of October 6th for Segment.

For questions and support related to this new source, please review the Statsig Source documentation or reach out to Statsig.

The Engage Event Tester lets you send test event payloads to downstream Destinations.

You can use the Event Tester before you publish a Journey to verify that events from the Journey's Audiences successfully make it their Destination.

For more information, see the Test event payload documentation.

Segment’s Terraform Provider is open sourced by Segment, available to users who have Public API.

This feature enables users to use Terraform to automate deployments and change control for Segment resources such as Connections, Tracking Plans, and IAM.

For more information, see Segment for Developers, or Segment’s Terraform Provider.

Because this is open sourced, but not officially supported by Segment, please log issues and feedback directly to Segment's GitHub Repo, and feel free to contribute directly.

Segment for Healthcare is now HIPAA-eligible. 

Twilio's BAA now covers Segment for all Business tier customers. Customers can now use personal health information (PHI) and personally identifiable information (PII) in Segment to deliver personalized care journeys for patients at scale. You can refer to our Architecting for HIPAA documentation and healthcare specific Recipes for how to build on Segment for Healthcare compliantly.

For more information, see HIPAA Eligible Segment.

Users utilizing Regional Segment can now build Linked Audiences on EU infrastructure as part of Regional Segment.

This expansion into the EU market reinforces Segment's commitment to meet the specific needs of users by offering localized infrastructure.

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface.

With this public beta release, the Data Graph now supports BigQuery as a warehouse source.

See the BigQuery Data Graph Setup documentation for more information.

Managing your Salesforce Marketing Cloud (SFMC) Data Extensions just got a whole lot easier! With our latest update, you can now search, select, and even create new Data Extensions—all from within Segment. 

What’s new?

• Search and select existing Data Extensions
  • No more switching between Segment and SFMC. Just search by ID, select a Data Extension, and start mapping fields in just a few clicks.
• Seamless field mapping
  • Once you’ve selected a Data Extension, you’ll see all available fields in a dropdown. Just pick the ones you need and map your Segment data instantly.
• Create new Data Extensions directly in Segment
  • No need to jump into SFMC. Define a name, folder, and description, then, customize your fields by setting type, length, nullable, and primary key options—all within Segment.
• Less friction, faster activation
  • Skip the manual setup and focus on running campaigns. This update removes extra steps and keeps your customer data flowing smoothly.

How to get started

This new functionality is already available in our Salesforce Marketing Cloud (Actions) destination. Try it out now by visiting your SFMC destination settings in Segment.

With Subscriptions with SQL Traits, marketers will have the ability to quickly and easily import subscription data into Engage via SQL.

Some companies may enforce employee policies restricting the storage of PII on local computers, which makes subscription-related updates via CSV uploads redundant and limits options for marketers who may not have developer resources readily available.

Marketers don’t always have the skill set to utilize an API but are often familiar with SQL, making our SQL Traits feature a much easier approach to syncing subscription data between their data warehouse and Twilio Engage.

Subscriptions with SQL Traits is available to all users on Engage Premier. For more information, view the Subscriptions with SQL Traits documentation.

Salesforce Version 58 is available to all Salesforce cloud source users.

This feature enables access to over 350 new collections and over 800 new columns.

For more information see the version upgrade changes.

The Branch Merge feature of Journeys unlock the following possibilities within your new or existing Journeys:

• Combine two divergent branches into a single action path
• Choose which branches to combine
• Visualize the connection between steps
• Remove connections between joined branches.

For more information, see the Journeys documentation.