California Consumer Privacy Act compliance

Simplify CCPA compliance with Twilio Segment

Honor consumer rights under the California Consumer Privacy Act.

Manage consumer deletion requests at scale

Honor consumer deletion requests with a simple interface, or use Segment’s HTTP API to delete a specified user’s data from Segment.

Automatically delete user data from supported raw data destinations or send deletion requests to compatible tools like Mixpanel, Braze, and Intercom.

Get visibility into the progress of deletion requests to confirm when data is deleted so you can update your consumers and your company.

Enable a raw data integration or warehouse to organize data about a given user, so you can easily share it in a structured format if requested.

Automatically update user profiles and traits in Segment and in downstream tools whenever new information is received.

Automatically detect and classify personal information in real time instead of wasting months manually creating an inventory.

Set rules to proactively block, hash, or route customer data to comply with your company’s privacy requirements.

We take the responsibility of respecting privacy seriously. Here are a few initiatives Twilio Segment is committed to:

Our updated Data Processing Agreement (DPA) reflects the requirements of the CCPA.

Segment takes a holistic approach to security and privacy, and does not sell our customers' user data. 

We will update our Privacy Policy to honor both the CCPA and our commitment to privacy.

Segment has appointed a Data Protection Officer to oversee our ongoing compliance efforts.

Start connecting your data with Twilio Segment.