Podcasts

HoneyBook’s Dan Visnick: Applying B2C Tactics in a B2B World

In this episode of Twilio's Builders Wanted podcast, Dan Visnick, Chief Marketing Officer at HoneyBook, discusses leading marketing efforts with an authentic voice, applying B2C tactics in a B2B world, and using AI to build customer experiences.

Equifax’s Laura Trotter: Combining Attribution and Real World Insights

In this episode of Twilio's Builders Wanted podcast, Laura Trotter, Chief Marketing Officer USIS at Equifax, discusses the uncertainty of the macroeconomic environment, organizational alignment, and the dangers of attribution.

Dialpad’s Morgan Norman: Reducing Cognitive Load and Enhancing Delight in PLG

In this episode of Twilio's Builders Wanted podcast, Morgan Norman, Chief Marketing Officer at Dialpad, discusses the importance of onboarding, product-led growth models, and marketing AI products in a saturated market.

Turo’s Andrew Mok: Balancing Data and Intuition

In this episode of Twilio's Builders Wanted podcast, Andrew Mok, Chief Marketing Officer of Turo, discusses balancing data and human insights, stopping the scroll, and dogfooding your product.

Allergan Aesthetics’ Chad Hacker: Future Proofing Your Customer Engagement Stack

In this episode of Twilio's Builders Wanted podcast, Chad Hacker, VP of Consumer and Digital Marketing - US Aesthetics at Allergan Aesthetics, discusses the changing landscape of data privacy, AI targeting on digital platforms, and creating meaningful app experiences.

The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed

In this episode of Twilio's Builders Wanted podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.

Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired

In this episode of Twilio's Builders Wanted podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.

Telus’s Chris Madan: Showing Up in the Moments That Matter

In this episode of Twilio's Builders Wanted podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.

Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills

In this episode of Twilio's Builders Wanted podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.

Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale

In this episode of Twilio's Builders Wanted podcast, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool.

Phy-gital Customer Engagement Strategies with Julie Roy, SVP & CMO of DSW

In this episode of Good Data Better Marketing podcast, Julie Roy, Senior Vice President and Chief Marketing Officer at DSW discuss the phy-gital customer experience, building loyalty through content and communities, and balancing brandformance

Good Data, Better Marketing - Using Predictive Analytics to Create VIP Customers

In this episode, Kailey and Kristin discuss customer DNA, uniting online data and in-store experience, and creating VIP customers through predictive analytics.