Product changelog and announcements

We are excited to announce that Flex Conversations is now Generally Available.

Flex Conversations introduces the new async channel platform to easily build SMS/MMS, WhatsApp, and Chat channels in Flex. This release includes:

• Support for Conversations API, the single API to manage all asynchronous channels including SMS/MMS. WhatsApp, and Chat
• New Interactions API to set up and manage inbound and outbound communications
• An open source React based chat application to help you get started with creating and embedding webchat into your website
• Attachment support for all channels that support attachments
• Conversations support in Twilio Studio

Flex Conversations requires Flex UI 2.0. See the Flex UI 2.0 docs for more info and how to perform a migration.

You can read more about this launch on our blog, and if you’re ready to start building, dive into our docs.

Public API Transformations is available to all workspaces on Business Tier plans with the Protocols add-on.

This feature enables you to programmatically maintain your Transformations on Segment instances.

With Public API Transformations, you can:

• Create transformations that support track, identify and group events

• Perform single event matches

• Rename events and properties.

• Perform CRUD operations for source and destination transformations

For more information, see the Transformations documentation.

Journey Archive helps marketers end Journeys while preserving historical data. Archiving a Journey stops all Journey calculations and prevents users from entering or progressing through the Journey. Segment retains all of the Journey's data, though, letting you view its historical performance while freeing up compute credits.

Learn more in the Build a Journey documentation.

Reverse ETL is available as a public beta offering.

This feature makes it simple to activate data from a warehouse and load it into downstream destinations. Bringing the power of the CDP and the data warehouse together empowers core business teams with valuable customer data so that they can focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.

For more information, see the Reverse ETL documentation.

Profiles Sync is available as a public beta offering.

This feature makes Twilio Segment's identity-resolved customer profiles portable. Data teams can now access ready-to-query models and data sets, within the warehouse of their choice, to enrich customer profiles in the warehouse according to business needs.

Profiles Sync enables data teams to focus on creating valuable audiences in the data warehouse that power personalized customer experiences.

For more information, see the Profiles Sync documentation.

The Twilio Programmable Voice SDKs now offer the new Call Message Events: User-Defined Messages and User-Defined Message Subscription resources for application developers. This first release, available in Public Beta on the latest major versions of Voice JS and iOS SDKs, supports relaying custom events to and from your backend to a registered Voice SDK Client on established calls - all within the Twilio platform. This unlocks a host of advanced use cases, including:

• Relaying (and taking action on) call progress events
• In-line text transcriptions
• Upgrading 2-party call to multi-party via Voice Conference
• Present valuable context in your application at the right time

Check out the docs for more information on how to use the new Call Message Events: User-Defined Messages functionality in your application. We can’t wait to see what you build!

Segment has enhanced the application of profile merge and mapping limits in the Identity Resolution algorithm.

Previously when a profile was at these limits, Segment didn’t resolve any subsequent events to profiles. With this change, Segment uses identifier priorities (as configured in your Identity Resolution settings) to resolve events to the profile.

Segment ignores lower priority identifiers that would add merges or mappings to the profile and resolves the event based on the higher priority identifiers. This ensures profiles update with fresh data and eliminates event loss.

For more information, visit Segment’s public documentation. 

The change we announced in March 2022 to API response headers for all SMS and MMS messages sent via Twilio’s Messaging APIs has been canceled. The updates to our terms and policies, which were jointly announced with the potential pending content verification API response header change, are unaffected by this announcement and remain in effect.

Twilio continues to strive for high message deliverability and to keep consumers safe. Thank you for doing your part in promoting trusted communications by ensuring your compliance with Twilio’s Acceptable Use Policy and Messaging Policy and securing proper consent from senders and recipients before messages are sent.

The previous-generation language models that are currently available with IBM Watson Speech to Text AddOn will be deprecated and stop functioning as of March 3rd 2023. To avoid any issues with transcribing your call recordings use IBM Speech To Text AddOn, please update to use next-generation language models as soon as possible.

The following table has the mapping between previous generation language models, and the next generation language models to make it easier for you to make appropriate changes. We recommend that you make this change at your earliest convenience.

Twilio SendGrid has launched support for Domain Connect with GoDaddy to improve the Domain Authentication process. The updated Twilio SendGrid user interface eliminates the need to manually copy and paste CNAME records from Twilio SendGrid to GoDaddy, allowing you to onboard more quickly and start sending mail. Customers are now able to click a button and sign into their GoDaddy accounts from within the SendGrid platform. Twilio SendGrid will then authenticate their domains automatically by making the necessary DNS entries for them.

There are no other changes to existing capabilities. No action is required for customers at this time.