Product changelog and announcements

This month, five new partner-build integrations were released in beta and another two were moved to general availability:

Destinations:

• FullStory Cloud Mode (Actions, documentation) - Beta as of August 10
• Cordial (Actions, documentation) - Beta as of August 10
• Attentive Mobile (documentation) - Beta as of August 18
• Jimo (documentation) - Beta as of August 18
• Mixpanel (Actions, documentation) - Generally Available as of August 23
• MoEngage (Actions, documentation) - Beta as of August 26

Sources:

• Mixpanel Cohorts (documentation) - Generally Available as of August 23

For questions and support related to these destinations, please reach out to our partners.

Analytics.js Classic has entered an End of Service as of August 31, 2022.

This means that while you’re able to continue using it until the End of Life on February 28, 2023, Segment will no longer be maintaining or upgrading the Classic version of Analytics.js.

For more information, see the upgrade documentation, or view the blog post about the benefits of Analytics.js 2.0.

Twilio SendGrid no longer supports SendGrid for New Relic and the related integration features as of August 30, 2022.

Effective August 30, 2022, Twilio SendGrid removed New Relic integrations and dashboard. If you used New Relic integrations to review your email program metrics, please use Deliverability Insights for a streamlined, in-app view of your email delivery performance over time.

This removal does not affect your ability to send mail.

Message Scheduling can now be used to develop compliant healthcare applications that contain protected health information (PHI) for organizations that are subject to the Health Insurance Portability and Accountability Act (HIPAA). Twilio will sign Business Associate Addendums (BAA) with covered entities and business associates for HIPAA Eligible Products and Services.

Learn more about how to build on Twilio for HIPAA compliance.

The Snapchat Conversions API destination, built on Destination Actions, is now in General Availability.

With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality.

For more information, see the Snapchat Conversions API (Actions) documentation.

Twilio Verify has released Automatic SMS Fraud Detection to help you combat fraud and improve your SMS OTP conversion rate. This feature works automatically at no additional cost.

• Read our blog about how it has already helped some customers reduce their daily spend by as much as 35% and doubled their conversion rate in certain countries.
• Check out our docs for feature details.

Twilio has implemented an urgent precautionary measure to protect Programmable Messaging accounts created before April 2019 from possible exploitations of their service by automatically disabling unused SMS Geo Permissions. We’re taking this action to protect customers from potential fraud known as SMS Traffic Pumping. Given the rise of fraud in the ecosystem, we want to help ensure that we minimize potential exploits and reduce the risks faced by our customers. Disabling destination countries your business doesn’t serve or uses infrequently is an additional line of defense against fraudulent activity. See this Help Center article for more information on SMS Traffic Pumping Fraud and how to protect your applications from it.

Why only accounts created before April 2019?

Accounts created during and before March 2019 previously had SMS Geo Permissions enabled globally by default. For our customers’ convenience and protection, Twilio will disable SMS Geo Permissions on a one-time basis for country destinations to which messages have not been sent in the 30 day period from 23 July 2022 to 22 August 2022. This one-time action on accounts will begin on 25 August 2022 and end on or before 9 September 2022.

If needed, you can enable or disable SMS Geo Permissions to any country at any time in Twilio Console by following the steps in this Support Article.

Twilio Message Scheduling is now generally available for use!

Message scheduling enables developers to schedule and send an SMS, MMS or WhatsApp for a time in the future, all within a single API call. Iterations since our beta release include adding support for HIPAA Eligibility, enabling a scheduled message to send 15 min in advance (previously 60 min), and increasing the account usage limitations to enable higher volume sending.

For more information, see the Message Scheduling Documentation.

We are excited to announce AI-Based Noise Cancellation in Twilio Video to help developers remove unwanted sounds and build high quality meeting experiences. Built in partnership with leading noise suppression vendor Krisp.ai, the Krisp Audio Plugin for Twilio Video can be added to your browser application in a few lines of code.

This feature is available for Group Rooms in the JavaScript SDK. Please read our documentation to learn how to use noise cancellation in your video application. You can also watch a demo of this feature and learn more about the value of noise cancellation in our blog.

For early customers using BigQuery with Segment, rather than providing Segment with credentials, access was granted to a shared service account (connector@segment-1119.iam.gserviceaccount.com). While convenient for early adopters, this presented potential security risks.

In March 2019, Segment upgraded the BigQuery warehouse destination to improve its security. The upgrade involved moving from using Segment’s shared service account to each customer creating their own service account for Segment.

Today, Segment is moving the BigQuery shared service accounts into End of Life. This means that:

• All shared service accounts have been deactivated.
• You will see an in-app banner on your old shared service account with instructions to create a new service account. You will then need to head to your warehouse’s connection settings and update with the credentials you created.

For more information see the BigQuery Destination page.