Podcasts

ING’s Matteo Pomoni: Identifying Key Moments of Truth in Customer Data

In this episode of Twilio's Builders Wanted podcast, Matteo Pomoni, Global Head of Retail Daily Banking and Funds Entrusted at ING, discusses do’s and don’ts of customer obsession, coping with channel competition, and key moments of truth in data.

The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed

In this episode of Twilio's Builders Wanted podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.

Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired

In this episode of Twilio's Builders Wanted podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.

Telus’s Chris Madan: Showing Up in the Moments That Matter

In this episode of Twilio's Builders Wanted podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.

Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills

In this episode of Twilio's Builders Wanted podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.

Inspiring Product Discovery and Brand Engagement with Ali Miller, Vice President of Product Management, Ads at Instacart

In this episode of Twilio's Builders Wanted podcast, Ali Miller, Vice President of Product Management, Ads at Instacart discusses the power of human interaction, winning the digital shelf, and creating a recipe for trust.

Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale

In this episode of Twilio's Builders Wanted podcast, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool.

Phy-gital Customer Engagement Strategies with Julie Roy, SVP & CMO of DSW

In this episode of Good Data Better Marketing podcast, Julie Roy, Senior Vice President and Chief Marketing Officer at DSW discuss the phy-gital customer experience, building loyalty through content and communities, and balancing brandformance

Good Data, Better Marketing - Using Predictive Analytics to Create VIP Customers

In this episode, Kailey and Kristin discuss customer DNA, uniting online data and in-store experience, and creating VIP customers through predictive analytics.

Good Data, Better Marketing - The Key To Customer Engagement: Consent and Iteration

In this episode, Twilio Segment's Matt Smidebush, RVP of Global Customer Success Programs and Seth Familian, Director of Global Advisory Services discuss identity resolution, capturing consent, and the power of iteration.

Good Data, Better Marketing - Improving Customer Engagement in Real Estate Through Digitization

In this episode, David Marine, Chief Marketing Officer at Coldwell Banker expands on digitizing the real estate experience, tools for sellers, and ensuring tactics are adaptable across local markets.

Good Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle

In this episode, Chris Koehler, Chief Marketing Officer at Box, discusses techniques to efficiently build pipeline by working with cross-functional partners leading to higher retention and revenue re-acceleration.