Podcasts

Good Data, Better Marketing - How Integrated Customer Journeys Improve Patient Health

In this episode, Rahul Kak, Vice President of Customer Health & Experience at Aetna, a CVS Health Company, talks about the consumerization of the healthcare industry and how his team is improving patient outcomes by leveraging predictive analytics and personalized, educational nudges.

Good Data, Better Marketing - Building a Bridge Between Customer Needs and Customer Experience

In this episode, Liz Miller, VP and Principal Analyst at Constellation Research discusses best practices for engaging with customers, what ‘good data’ means, and current trends in marketing and customer engagement.

Good Data, Better Marketing - Giving your Customer a Seat at the Table

In this episode, Ted Chi, Digital Marketing Executive at Fortune 500 and startups alike, discusses major trends impacting the media industry and how he centers the customer in decision-making.

Good Data, Better Marketing - The Connected Customer Journey Starts with Behavioral Insights

In this episode, Erin Pryor, Executive Vice President, Chief Marketing Officer and Client Experience at First Horizon Bank, shares how in an industry rich with data, building connected customer experiences online and offline is essential to setting a brand apart.

Good Data, Better Marketing - Put the Customer First with User-Centered Strategies

In this episode, Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, shares how he built iterative testing into his team’s DNA by teaching user-centered design strategies that put the customer first.

Good Data, Better Marketing - A Data-Driven Approach to Building Authentic Relationships

In this episode, Keri Taub, VP of Strategy at Bloomingdale’s, discusses how bringing quantitative and qualitative data together is essential to building authentic relationships and memorable experiences in the luxury retail industry.