Join the 25,000+ companies using the Twilio Segment platform
Deepen understanding with a 360° view of your customers
With comprehensive customer insights, create personalized campaigns that are cohesive and actionable in real time.
Why Twilio Segment
Real-time, comprehensive customer insights
Make the most of your customer data using Twilio Segment for real-time analytics and predictive modeling. Our platform ensures that every decision is backed by up-to-the-minute data, enabling you to stay ahead in delivering personalized customer experiences.
Simplify data science with Predictions
Leverage Predictions to simplify data science for your marketing team. Easily predict behaviors, fostering intelligent, predictive strategies and campaigns that proactively enhance growth and customer satisfaction.
Unify customer data for strategic decision-making
Break down data silos with Twilio Segment's unified customer profiles and transform fragmented customer data into a single, coherent view—empowering your teams to make strategic, data-driven decisions.
Twilio Segment powers the world’s leading brands
From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.
Ready to enable customer insights and analytics?
Blog
Harnessing Contextual Data with Predictive Intelligence: Lessons from Customers using Predictions
Learn how Twilio's customers use Predictions to turn contextual data into smarter business decisions with predictive intelligence.
Guide
Prioritize AI data quality to optimize customer personalization
Learn how to utilize first-party data to drive more successful AI-driven personalization for stronger customer engagement and insights.
Blog
Prioritizing personalization by unlocking customer data
Twilio commissioned Forrester Consulting to learn more about the challenges organizations face when providing personalized experiences.
Learn more about customer insights and analytics
Twilio Segment is a critical tool in your tech stack to enable customer insights and analytics. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.