Customer data management

Make informed decisions with comprehensive customer insights

Transform your business intelligence with Segment, empowering your teams to use real-time, accurate customer data for smarter strategies, enhanced growth, and increased customer satisfaction.

Smiling man with backpack, overlay of data charts, and Launch Campaign button
Smiling man with backpack, overlay of data charts, and Launch Campaign button

Join the 25,000+ companies using the Twilio Segment platform

Deepen understanding with a 360° view of your customers

With comprehensive customer insights, create personalized campaigns that are cohesive and actionable in real time.

Unify fragmented customer data

Convert disjointed data into actionable insights and precise predictive analytics enabling personalized customer experiences and informed business strategies.

Take control of your data and act on real-time insights

Implement real-time data governance and validation with Twilio Segment, establishing a trustworthy foundation for generating actionable insights and sophisticated modeling.

Measure ROI and improve experimentation

Measure the ROI of your engagement strategies accurately with Twilio Segment, from marketing campaigns to product investments, all while enhancing campaign effectiveness and customer satisfaction.

Interface showing targeted marketing campaign with predictive traits and 10% discount offer message.
Interface showing targeted marketing campaign with predictive traits and 10% discount offer message.

Why Twilio Segment

Real-time, comprehensive customer insights

Make the most of your customer data using Twilio Segment for real-time analytics and predictive modeling. Our platform ensures that every decision is backed by up-to-the-minute data, enabling you to stay ahead in delivering personalized customer experiences.

Simplify data science with Predictions

Leverage Predictions to simplify data science for your marketing team. Easily predict behaviors, fostering intelligent, predictive strategies and campaigns that proactively enhance growth and customer satisfaction.

Unify customer data for strategic decision-making

Break down data silos with Twilio Segment's unified customer profiles and transform fragmented customer data into a single, coherent view—empowering your teams to make strategic, data-driven decisions.

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

Ready to enable customer insights and analytics?

Learn more about customer insights and analytics

Twilio Segment is a critical tool in your tech stack to enable customer insights and analytics. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

See what else you can do with customer data management

Customer data management

Optimize data collection, compliance, and activation in real-time.

Single customer view

Deepen customer understanding across your organization with a 360 degree customer view.

Activate customer data

Unlock growth with actionable insights from unified customer data.

Enrich customer profiles

Use smarter, faster customer understanding to fuel better experiences and greater profitability..

Segmentation & audience activation

Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.