Customer data management

Get a single customer view with data from everywhere

Unlock the full potential of your customer data through precise identity resolution, powerful profile enrichment, and seamless data activation

A woman with glasses and curly hair is surrounded by product purchase and preference information.
A woman with glasses and curly hair is surrounded by product purchase and preference information.

Join the 25,000+ companies using the Twilio Segment platform

Activate the full potential of every customer interaction

Elevate customer engagement with personalized experiences that build loyalty and boost conversions.

Unify customer data seamlessly

Twilio Segment's identity resolution consolidates interactions across channels into a single profile, syncing to the warehouse and linking every on or offline touchpoint. A full view of the customer journey, every time.

Deepen customer insights

Enrich customer profiles with diverse data sources for a deeper insight into behavior and preferences, enabling targeted messaging, tailored product recommendations, and personalized experiences.

Leverage data with ease

Get seamless access to enriched, identity-resolved customer profiles mapped to key warehouse data, simplifying data activation across marketing, sales, and service tools.

Visualization of customer data from Nicole Davis integrated with platforms like Salesforce and Google Analytics.
Visualization of customer data from Nicole Davis integrated with platforms like Salesforce and Google Analytics.

Why Twilio Segment CDP

Powerful identity resolution

Twilio Segment streamlines customer identity graph creation with an automated, deterministic system, reducing reliance on manual SQL queries and frequent data team involvement.

Premiere profile enrichment

Profile enrichment adds valuable context like lifetime value (LTV), churn risk, and personalized traits to customer profiles, enhancing marketing campaigns for more targeted, relevant, and impactful communications.

Seamless data activation from anywhere

Twilio Segment’s open, extensible, and reliable platform lets you streamline real-time data collection, seamlessly connect data from your warehouse, and activate unified profiles across every tool and touchpoint, at scale.

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

Ready to get a single view of your customer?

Learn more about achieving a single customer view

Twilio Segment is a critical tool in achieving a single view of your customer. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

See what else you can do with customer data management

Customer data management

Optimize data collection, compliance, and activation in real-time.

Customer insights

Empower your teams to use real-time, accurate customer data for smarter strategies.

Activate customer data

Unlock growth with actionable insights from unified customer data.

Enrich customer profiles

Use smarter, faster customer understanding to fuel better experiences and greater profitability..

Segmentation & audience activation

Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.