Customer data management

Activate real-time customer data everywhere and at scale

Connect, unify, and activate all your customer data in real-time, at-scale, to any tool or touchpoint.

Dashboard displaying customer Brenda Jones's predictive trait, including a high likelihood to purchase sneakers.
Dashboard displaying customer Brenda Jones's predictive trait, including a high likelihood to purchase sneakers.

Join the 25,000+ companies using the Twilio Segment platform

Whenever, wherever, your data belongs together

All of your customer data, all in one place

Simplify data integration, eliminating silos and delivering a unified platform for clean, complete, and accurate customer data.

Integrate your entire tech stack

Data from your warehouse—real-time, real-fast

Twilio Segment’s first-party data-centric platform is designed to respect user privacy and help organizations comply with increasingly complex data protection regulations.

Learn about Reverse ETL

Quality, controlled

Create identity-resolved, real-time customer profiles that automatically sync to your data warehouse streamlining access and integration with your downstream tools.

Protect your data quality

Diagram showing iOS order completion schema with order IDs, data types, and integrations.
Diagram showing iOS order completion schema with order IDs, data types, and integrations.

Ensure data privacy, security, and compliance

We’ve built all the tools you need to manage and secure your customer data—easily and at scale.

Detailed status of data deletion for user ab247204 showing progress in Segment and Android app connections.
Detailed status of data deletion for user ab247204 showing progress in Segment and Android app connections.
  • A proactive approach data privacy

    Get real-time visibility into what personal information you’re collecting, where you’re collecting it from, and where you’re sending it. Then, set rules to automatically protect it.

  • Streamline data compliance

    Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management and our open source consent manager.

  • Activate customer data with Twilio Segment

    Over 25,000 companies trust Twilio Segment to connect, unify, and activate their customer data to drive business results: 

  • Real-time: 12,696 Unique events tracked
  • Scale: 12.1 Trillion API calls processed in 2023
  • Reliability: 99.9999% uptime years

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

Learn more about the ease of activating customer data

Twilio Segment is a critical tool in your tech stack to improve customer retention and grow lifetime value. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

See what else you can do with customer data management

Customer data management

Optimize data collection, compliance, and activation in real-time.

Customer insights

Empower your teams to use real-time, accurate customer data for smarter strategies.

Single customer view

Deepen customer understanding across your organization with a 360 degree customer view.

Enrich customer profiles

Use smarter, faster customer understanding to fuel better experiences and greater profitability.

Segmentation & audience activation

Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.